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we are NXT Generation

AI is taking over the Advertising world!

It is very clear that marketing is an ever-changing discipline. As technology develops and tastes change, the marketing world will also be altered. Of course, the fundamentals of marketing are likely to remain in place, but this doesn’t mean that other components of marketing will fail to see change. One area of marketing that has seen change over recent years is advertising. The strategies deployed by firms when it comes to advertising have changed with the times, as more and more firms have started to use artificial intelligence in order to advertise. With this in mind, let us briefly explore how AI can be used in advertising and some of the benefits of using AI when advertising.

Artificial intelligence can be used, when advertising, as a means to getting the attention of your target audience. Specific programs and software can be put into place in order to personalize a consumer’s ads based on their searches or recent purchases. This means that when a consumer searches for products that your company may sell, the AI software will advertise your products to said, consumer. Evidently, the benefit of this approach is that it means that your site can generate more traffic, and that you can increase sales and lead generation.

 

AI is also beneficial for advertisement because it allows you to better understand consumer habits. By understanding a consumer’s habits, you can tailor the message of your ads to match the wants of the consumer. Moreover, AI can help to reduce costs and improve efficiency, since the technology learns rapidly from the data with which it is supplied, thus allowing it to produce speedy results.

 

In essence, AI can help you to boost sales because it allows you to be on top of your advertising. It will be interesting to see the future of AI, and whether AI will completely take over the world of advertising and marketing.

Email open rates have consistently maintained growth during COVID, reaching a high of 27%!

Email marketing, the practice of sending various kinds of content to subscribers via email, has been rather popular for a long time. More and more people have access to an email account, and more and more people are consuming content and subscribing to newsletters, which means that email marketing will continue to grow. This has particularly been the case during the COVID-19 pandemic. As a result of the pandemic, many people have been forced to stay at home, leaving them unable to work or go out. Though this has been catastrophic for the vast majority of sectors, email marketing has grown as a result of the pandemic. Let us briefly explore how this happened.

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.

 

AS a result of the COVID-19 pandemic, many brands have increased their use of email marketing in order to make customers aware of how they are tackling the virus. Many emails have been sent out regarding shipping or availability of products, for example, which has led to consumers being more actively aware of the brands they love. The brands have sent out emails in order to ensure that consumers have the brand at the forefront of their minds, which has certainly been the case for some people.

According to some sources, 44% more emails have been sent out during the pandemic. This is all well and good, but the emails are only effective if they are relevant and written in the correct manner. Of course, this has been a time of much hardship and sorrow, so brands must be aware of this and their emails ought to reflect the experiences of the people. By doing so, brands are better able to connect with consumers, generate leads, and increase sales.

 

It will be interesting to see how email marketing changes once the pandemic declines further. It is, in the eyes of some people, one of the most reliable marketing strategies, so it would not be unlikely to see it grow further. As always, only time will tell.

This is what we do!

Accredited Investor Leads

At NXT Generation, we are renowned for providing accredited investor leads. We are known for being trustworthy and reliable – investment brokerages can always count on us to deliver. As a well-respected figure within the financial industry, we are always looking to improve ourselves so that we can help you achieve your goals.

How We Work

We use a multitude of strategies to generate accredited investor leads. We like to tailor our strategies to the budget of our clients so that we can offer an affordable service. Quite often, we use platforms such as Facebook, LinkedIn, and Google because these prove to be excellent platforms for online marketing. We also specialize in email marketing and video marketing.

 

Our Reputation

As aforementioned, we are known to be trustworthy and reliable. We always understand the needs of our clients and are not afraid to arrange further consultations if they are deemed necessary. Our main aim is to build lasting relationships with brokerages, whilst providing leads on a monthly basis. Our staff are well-trained experts, which allows us to work with big businesses from a wide variety of locations. We want to be known as the frontrunners in the lead generation industry, so we strive to set the bar as high as possible.

 

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The Starting Point

We like to start by discussing your requirements and business goals. This gives us a good picture of your company, which enables us to design a strategy that will fit your needs. Our personable staff will make you feel very comfortable, so we can ensure that things will run smoothly from the outset. Just get in touch with us through our website, and we’ll take care of the rest.

Our Guarantee

Brokerages could slave away through in-house lead generation, but this would mean slow progress. That is why we guarantee brokerages that we provide an efficient service, which will help them to save costs and increase their returns through our accredited investor leads.

Do you have a vision turn your business into a fully functional App????

Designing an app can be difficult. That is why we are here to help you along the way. We are able to help you turn your vision, your dream, into a viable and valuable application. Our designers and developers are the best in the business – they are capable of truly great things! We can help you by offering you real-time insight into the creation of your app, thus allowing you to be there every step of the way. Our process is truly incredible and will help you to design an app that stands out from the crowd. Let us briefly explore how this is done.

To begin with, we like to gather the app purpose and its functionality requirements, in order to ensure that we tick all of your boxes. We then move onto designing the app. At this point, we like to provide you with detailed sketches and digital models of your app. These give you the best insight into how your app might function. Once this is done, we move onto developing and testing your app. We are very thorough during this stage of the process because we certainly want to avoid all future complications. That is what makes us the best.

Once all these steps have been taken, we are ready for launch. The process may sound somewhat simple, but it requires much precision and craftsmanship. We work tirelessly behind the scenes to give you the best that we can. We pride ourselves on our ability to deliver a product that will meet your needs. We hope that one day we could partner with you and that, together, we could create a truly magnificent app.

 

Top Ten Tips for Lead Generation

When it comes to marketing, it is really important for you to generate good leads. This will enable your company to grow and develop, because you will be able to reach a wider, more diverse audience. Lead generation is only possible, however, if you have a good strategy in place. There are many different ways to generate leads, but you should choose one that will suit your company, and be sure to adapt it based on your goals. Here are our top ten tips for lead generation:

1. Use Social Media ­– By using social media, you will be able to reach a wide array of people, some of whom will definitely fit your target audience. Moreover, social media can allow you to find a new target audience!

2. Track Your Leads – It is really important to keep note of how your lead generation is going. This will allow you to find solutions for your weak areas, whilst also boosting your strong areas.

3. Watch the Competition – Your competitors may have strategies that could benefit your campaign, so be sure to keep an eye out for what they are doing.

4. Quality over Quantity – Your content needs to be of a high quality if you are looking to generate good leads. Be sure to take your time to think. Be thorough and be precise.

5. Use Email Marketing – Email marketing is a great tool for generating top quality leads – be sure to invest into it!

6. Engage with Influencers – Influencers are able to boost your business profile, so be sure to build good working relationships with them.

7. Voice Qualified Leads – Voice qualified leads help to generate sustainable growth, so they’re really helpful when you’re starting out.

8. Be Persistent – Things may not always work out on your first try, so be sure to keep trying.

9. Be Reflective – It is important to analyse past performances, so that you can improve as you go along.

10. Be Passionate – You have to enjoy yourself – this will give you the best possible chance to generate high quality leads.

Check out the rest of site for more services that will allow you to generate leads.

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