It is very clear that marketing is an ever-changing discipline. As technology develops and tastes change, the marketing world will also be altered. Of course, the fundamentals of marketing are likely to remain in place, but this doesn’t mean that other components of marketing will fail to see change. One area of marketing that has seen change over recent years is advertising. The strategies deployed by firms when it comes to advertising have changed with the times, as more and more firms have started to use artificial intelligence in order to advertise. With this in mind, let us briefly explore how AI can be used in advertising and some of the benefits of using AI when advertising.

Artificial intelligence can be used, when advertising, as a means to getting the attention of your target audience. Specific programs and software can be put into place in order to personalize a consumer’s ads based on their searches or recent purchases. This means that when a consumer searches for products that your company may sell, the AI software will advertise your products to said, consumer. Evidently, the benefit of this approach is that it means that your site can generate more traffic, and that you can increase sales and lead generation.

 

AI is also beneficial for advertisement because it allows you to better understand consumer habits. By understanding a consumer’s habits, you can tailor the message of your ads to match the wants of the consumer. Moreover, AI can help to reduce costs and improve efficiency, since the technology learns rapidly from the data with which it is supplied, thus allowing it to produce speedy results.

 

In essence, AI can help you to boost sales because it allows you to be on top of your advertising. It will be interesting to see the future of AI, and whether AI will completely take over the world of advertising and marketing.

Email marketing, the practice of sending various kinds of content to subscribers via email, has been rather popular for a long time. More and more people have access to an email account, and more and more people are consuming content and subscribing to newsletters, which means that email marketing will continue to grow. This has particularly been the case during the COVID-19 pandemic. As a result of the pandemic, many people have been forced to stay at home, leaving them unable to work or go out. Though this has been catastrophic for the vast majority of sectors, email marketing has grown as a result of the pandemic. Let us briefly explore how this happened.

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.

 

AS a result of the COVID-19 pandemic, many brands have increased their use of email marketing in order to make customers aware of how they are tackling the virus. Many emails have been sent out regarding shipping or availability of products, for example, which has led to consumers being more actively aware of the brands they love. The brands have sent out emails in order to ensure that consumers have the brand at the forefront of their minds, which has certainly been the case for some people.

According to some sources, 44% more emails have been sent out during the pandemic. This is all well and good, but the emails are only effective if they are relevant and written in the correct manner. Of course, this has been a time of much hardship and sorrow, so brands must be aware of this and their emails ought to reflect the experiences of the people. By doing so, brands are better able to connect with consumers, generate leads, and increase sales.

 

It will be interesting to see how email marketing changes once the pandemic declines further. It is, in the eyes of some people, one of the most reliable marketing strategies, so it would not be unlikely to see it grow further. As always, only time will tell.

Accredited Investor Leads

At NXT Generation, we are renowned for providing accredited investor leads. We are known for being trustworthy and reliable – investment brokerages can always count on us to deliver. As a well-respected figure within the financial industry, we are always looking to improve ourselves so that we can help you achieve your goals.

How We Work

We use a multitude of strategies to generate accredited investor leads. We like to tailor our strategies to the budget of our clients so that we can offer an affordable service. Quite often, we use platforms such as Facebook, LinkedIn, and Google because these prove to be excellent platforms for online marketing. We also specialize in email marketing and video marketing.

 

Our Reputation

As aforementioned, we are known to be trustworthy and reliable. We always understand the needs of our clients and are not afraid to arrange further consultations if they are deemed necessary. Our main aim is to build lasting relationships with brokerages, whilst providing leads on a monthly basis. Our staff are well-trained experts, which allows us to work with big businesses from a wide variety of locations. We want to be known as the frontrunners in the lead generation industry, so we strive to set the bar as high as possible.

 

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The Starting Point

We like to start by discussing your requirements and business goals. This gives us a good picture of your company, which enables us to design a strategy that will fit your needs. Our personable staff will make you feel very comfortable, so we can ensure that things will run smoothly from the outset. Just get in touch with us through our website, and we’ll take care of the rest.

Our Guarantee

Brokerages could slave away through in-house lead generation, but this would mean slow progress. That is why we guarantee brokerages that we provide an efficient service, which will help them to save costs and increase their returns through our accredited investor leads.

Designing an app can be difficult. That is why we are here to help you along the way. We are able to help you turn your vision, your dream, into a viable and valuable application. Our designers and developers are the best in the business – they are capable of truly great things! We can help you by offering you real-time insight into the creation of your app, thus allowing you to be there every step of the way. Our process is truly incredible and will help you to design an app that stands out from the crowd. Let us briefly explore how this is done.

To begin with, we like to gather the app purpose and its functionality requirements, in order to ensure that we tick all of your boxes. We then move onto designing the app. At this point, we like to provide you with detailed sketches and digital models of your app. These give you the best insight into how your app might function. Once this is done, we move onto developing and testing your app. We are very thorough during this stage of the process because we certainly want to avoid all future complications. That is what makes us the best.

Once all these steps have been taken, we are ready for launch. The process may sound somewhat simple, but it requires much precision and craftsmanship. We work tirelessly behind the scenes to give you the best that we can. We pride ourselves on our ability to deliver a product that will meet your needs. We hope that one day we could partner with you and that, together, we could create a truly magnificent app.

 

COVID-19 has had a major impact upon many people’s lives. The virus has forced many countries into lockdown, which has meant that many people are unable to work. People within the marketing industry can, however, operate from home. This is a key time for those within the marketing industry because there are signs of growth within the industry. It is vital, therefore, for marketing companies to keep up to date, so that they can capitalise upon any opportunities for business. Let us briefly, therefore, explore the ways in which the marketing industry has changed during this global pandemic.

 

Firstly, lead generation has increased. This is because investors have more time to talk to companies, see television advertisements, and read online marketing campaigns. They are, therefore, more likely to want to invest. Business is particularly strong for the sector of alternative investment. In particular, investments into wine, gold, and art are on the rise. As it stands, they all have an entry-level of £5,000, which makes it more expensive for people to obtain quality leads, but it seems to be worth the price!

 

 

Moreover, email marketing and voice qualified leads are performing really well. The former is allowing companies to gain more exposure to a more diversified audience. In addition, the latter is allowing businesses to grow in a sustainable manner. It seems fair to conclude, therefore, that marketing companies ought to do their best to capitalise on these opportunities. Be thorough, be confident, and be clear – this will allow you to succeed during these unprecedented times!

 

We are delighted to be working with Jordan Belfort and his tenacious  team in NYC. We are running multiple marketing campaigns for JB, filling up his bums on seats for the “straight line sales training system” targeting global investors/business owners & entrepreneurs.

The lead drive has been phenomenal and we are seeing fantastic results with all live marketing campaigns. Whilst everyone is in global isolation, NOW is the time to self educate yourself and who better to teach you about sales/business development than the man himself “The Wolf of Wallstreet” Jordan Belfort!.

 

Fell free to sign up to the JB  Straight Line system program. This is a turnkey solution for transforming your salesforce into a highly motivated team of top producers. 

Straight Line Sales Corporate is a fully interactive, robust online sales training program. With over 75 easy-to-learn lessons, hundreds of hours of immersive video, and industry-specific coaching, it’s the closest thing in the world to being trained by Jordan Belfort live, in-person, and one-on-one.

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IF YOU WANT TO GET INVOLVED PLEASE EMAIL US info@wearenxtgeneration.com and we can get one of the JB team to giving you a call.

 

Many Thanks

NXT Gen

COVID-19 & Lead Generation

COVID-19, otherwise known as coronavirus, is continuing to affect the way in which we live our lives. COVID-19 is still spreading across the globe, which has forced many national authorities to implement greater measures against the virus. The United Kingdom and India, for example, are two of the latest nations to announce lockdown-style measures. As a result of these measures, fewer people are leaving their homes (unless it is necessary for them to do so). It seems, then, that they are more likely to spend time on their mobile devices, in order to pass the time. This, too, could be the case for investors. Let us, therefore, briefly explore how lead generation could be affected by COVID-19.

COVID-19 could lead to a spike in lead generation. This is because investors have more time to look for new opportunities whilst they are being forced to stay at home. What is more, investors are able to spend more time talking to businesses, thus meaning that they will be able to better dissect the information that they receive. According to Vodafone, there has been a 50% increase in internet usage across European countries. The Global Web Index also shows that 37% of millennials are using social media more often as a result of COVID-19. One would assume that some of the people using the internet and social media will be investors, so it seems that now is a great chance for businesses to perfect their marketing schemes!

   

As well as using the internet more often, investors will be watching more TV as a result of COVID-19. This means that they are more likely to come across TV advertisement(s), which increases the likelihood of them investing in what they see. This can only be the case, however, if the advertisement is precise, accessible and eye-catching.

In conclusion, COVID-19 provides businesses with an opportunity to attract potential investors, because the investors will have more free time. It is vital, therefore, for businesses to really work on their marketing strategies, in order to use the COVID-19 lockdown to their advantage. Now is a great time for lead generation, so be sure to stay focused!

Coronavirus and Marketing

According to the NHS, COVID-19 is a new illness that can affect your lungs and airways. The illness is triggered by a virus called coronavirus. This virus has caused a global pandemic and forced many people to self-isolate. The virus continues to spread worldwide, which has caused governments to implement new measures, in order to stop the spread. Coronavirus, or COVID-19, has forced many people to reflect on the way in which they lead their lives. It has made people realise how precious life is, and has caused them to change their current mode of living. With this in mind, let us explore how COVID-19 may affect marketing companies, and how it may force them to change the way in which they operate.

Coronavirus will force many businesses to stop what they are doing. From a marketing perspective, this could be beneficial, since business owners could reflect on how their business is functioning. They will be able to analyse their content, for example, and realise how they can improve it. Moreover, they could create new strategies that may improve the services that they offer. In essence, this forced stoppage will allow reflection upon one’s strengths and weaknesses when it comes to marketing strategies.

 

In addition, lead generation has the potential to pick up as a result of coronavirus. This is because many investors will be at home, which means that they are able to absorb more information. It is, therefore, vital for businesses to have strong marketing strategies, so that they can attract investors.

 

In conclusion, these are just two of the ways in which marketing companies could adapt to coronavirus (or COVID-19). Though these are tough times, we urge all companies to stay strong. We also urge you all to take care and do what you can to prevent the spread of coronavirus.

Podcast Marketing

It seems fair to argue that most people are now busier than they have ever been. We are often engrossed in work and any other side hustles that we may have. Moreover, it is so easy for us to become addicted to our technological devices and the social media services available to us. For that reason, it seems that podcasts have become popular – they offer a service that enables us to listen as we go. They do not interfere with our somewhat hectic lifestyles. Podcast advertisement, therefore, seems like a viable option for anyone looking to build their company. It is a useful tool which can help you to kickstart your business in just the right way. Let us briefly have a look at a few benefits of podcast advertisements.

 

One benefit of podcast advertisements is that you are connecting with an engaged audience. More often than not, podcast listeners tend to be rather engaged with the material that they’re listening to. Therefore, by choosing to advertise on a podcast, you are more likely to connect with a potential consumer which could generate greater demand for your product.

Moreover, podcast listeners tend to be loyal. This means that they’ll be hearing your advertisement fortnightly, weekly or even daily. As a result, your level of popularity may well increase. This is likely to lead to greater brand awareness, hence allowing your company to grow at a good rate.

Podcast advertisement is also beneficial because it enables you to reach a large number of people, some of whom you wouldn’t have reached before. Podcasts also are available over multiple platforms and on multiple devices, thus meaning that your advertisements are very accessible.

These are just a few of the benefits of podcast advertisements. There are, of course, risks involved with podcast advertisements; however, these risks can be accounted for by perseverance, research and general awareness.

Social media has revolutionized the way in which we communicate with one another. It has made it possible to talk to people on the other side of the world by simply pressing a few buttons. It has also allowed us to view the activities of others by visiting their timelines, looking at their recent photos and so on. What is more, social media has changed the world of marketing. Social media marketing has become extremely popular and has led to large developments in influencer marketing. There have, however, been some negatives to social media marketing. Let us, therefore, briefly review the way in which social media marketing has affected the world.

One major benefit of social media marketing is the growth of influencer-led marketing. This has enabled companies to reach large amounts of people, thereby attracting many new customers. Influencers have put their own spin on marketing, thus meaning that products and services have been presented in diverse and innovative ways.

One could, however, question the influencer who markets a product. In essence, one could question whether they genuinely use said product, or whether they find it at all beneficial. These questions arise since we are aware that most influencers receive large sums of money for marketing products, thus showing a limitation of social media marketing. Social media marketing is also limited because it is difficult to choose the right platform. Moreover, it can be difficult to measure the monetary value of your marketing schemes.

All in all, however, social media marketing definitely seems to have revolutionized the world of marketing. For that reason, it seems to have had a largely positive effect. It will be interesting to see whether the force of social media marketing will be sustained in the long-term, or whether it will eventually fade into the background.

Email marketing is a highly useful tool that enables your company to grow quickly and effectively. It is one of the most reliable marketing strategies and has proven itself time and time again. Let us, therefore, briefly explore five benefits of email marketing

Firstly, email marketing is beneficial because it allows you to reach a global audience. This means that you are more likely to gain customers from all over the globe, hence increasing the popularity of your company. This is really important because it is the best way to grow your brand.

Secondly, email marketing is beneficial because it is easy to do. In comparison to other forms of marketing, email marketing is relatively straightforward and effective. It simply requires precision and tactical work.

Thirdly, email marketing is relatively cheap in comparison to other forms of marketing. This means that your expenditure will be low, and that you’ll still be able to succeed despite not spending much.

The fourth benefit of email marketing is that it enables you to deliver a clear and concise message to your audience. You are able to engage with them in a proper manner, therefore building a good relationship with your customers.

 

Finally, email marketing can be considered as useful because it can increase traffic to your website. This means that you are more likely to have consumption, or investment, or both. This is wholly beneficial for your brand, especially when you are just starting out.

We hope that these five points will show you just how useful email marketing can be. It has a great track record and is a great starting point for anyone who is new to the world of marketing. It simply requires precision, research, and continued effort.

NXT Generation have access to over 75+ lists worldwide, 22 of those lists are exclusive to us and we have our own list of 150,000 all working on a cost per lead basis, delivering high quality leads for our clients if you are interested in email marketing for your product please email the team info@wearenxtgeneration.com Thank you.