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The importance of Brand Identity

The importance of Brand Identity

Generally speaking, your identity defines who you are. For some people, they’re defined through their work. Part of Boris Johnson’s identity, for example, is that he is the British Prime Minister. Many people, however, are defined by other things, including their hobbies, relationships, characteristics, and so on. Whatever the case, it appears that identity matters. Identity really matters. For this reason, it is important to emphasise the value of having a strong brand identity. A good brand identity, experience suggests, can seriously improve your chances of success. In this blog, we’ll briefly explore the benefits of having a strong brand identity, and suggest how you can develop a good brand identity.

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PPC lead generation

PPC Lead Generation Method

We’ve said it before and we’ll say it again here – at NXT Generation, we view PPC Leads, at their core, as our way of making leads come looking for you. For those of you who don’t know, PPC stands for pay per click and uses Google and Bing advertisements to direct potential customers straight into your inbox. The PPC lead generation method has been an essential part of the NXT Generation strategy for a number of years. We pride ourselves on our capability to meet your PPC needs, as well as our ability to show you just why you should invest in PPC for your lead generation. With this in mind, let us briefly explore the benefits of PPC.

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The Future of Marketing

As the world continues to advance, companies and sectors must do their best to keep up. The world is, as many would agree, advancing at a rather rapid pace, which makes it difficult for companies to stay up-to-date with their technology, methodologies and more. For this reason, it is always vital to look forwards, to look to the future. When it comes to the world of marketing, this principle still stands. Let us, therefore, look forward to the future of marketing to see what things could be like.

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Marketing & Lead Generation in 2020

It seems fair to say that 2020 has been a very strange and complicated year. The coronavirus pandemic has dominated much of the year and it seems that it will continue to do so. The pandemic has caused a lot of complications around the globe, which has resulted in much change. Many people have been forced to change the way they live, businesses have had to change the way in which they function, and governments have had to change their methods for protecting people. Generally speaking, it has been a difficult year for us all. With that being said, let us explore how marketing and lead generation has functioned in 2020.

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South East Star Lead Generation Agency of the year 2020

We win “Award of Excellence” from “South East Star” Magazine!

It’s been a fantastic year and we are so grateful for the recognition from “South East Star” magazine and our special award for AWARD OF EXCELLENCE 2020.

Special thanks to my NXT Generation team, Rahul Sheemar Neil Walker Brian Statham Aaron Carty Olly Walker Jez Cuckow Loretta Sheridan for your amazing hard work in these uncertain times.

Special thanks to “South East Star” magazine for the “Award of Excellence”.

Please check out our latest interview here – https://lnkd.in/dg2PGTf

 


www.wearenxtgeneration.com

 

 

A minute of animated video is worth 1.8Million words

It is sometimes quite fun to reflect upon things that we did as children. One thing that many of us will have done is watched cartoons. Whether it was Rugrats, SpongeBob, or Rick and Morty, almost all of us have connected with an animated show on some level. Given this nostalgia for animated content, it seems useful to implement animation in one’s marketing strategy. One of the best ways to do this is through animated video content. Let us, therefore, briefly explore the benefits of animated video content.

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The importance of ARMM within content marketing development

Human beings are well-known for their interest in aesthetics. We are often concerned with how things look and are renowned for favoring something that looks good. More often than not, if we deem something unpleasant to look at, we end up disliking it. Though this phenomenon exists among all humans, few understand why it occurs. It is, nonetheless, important for marketing enthusiasts to understand this, because it will affect their future strategies. Let us, therefore, briefly explore the science of design by looking at website and logo creation.

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What is Affiliate Marketing?

According to Pat Flynn, “affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products”. This definition is very straight forward, but it still gives a good insight into the discipline of affiliate marketing. This is a discipline which continues to change slightly, as the times change, just like all other areas of marketing. It is also an area of marketing which has been affected by COVID-19, but not all of the effects of COVID-19 have been negative. Affiliate marketing has managed to survive, and even thrive, during these difficult times. Let us, therefore, briefly explore how affiliate marketing has been affected by COVID-19.

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AI is taking over the Advertising world!

It is very clear that marketing is an ever-changing discipline. As technology develops and tastes change, the marketing world will also be altered. Of course, the fundamentals of marketing are likely to remain in place, but this doesn’t mean that other components of marketing will fail to see change. One area of marketing that has seen change over recent years is advertising. The strategies deployed by firms when it comes to advertising have changed with the times, as more and more firms have started to use artificial intelligence in order to advertise. With this in mind, let us briefly explore how AI can be used in advertising and some of the benefits of using AI when advertising.

Artificial intelligence can be used, when advertising, as a means to getting the attention of your target audience. Specific programs and software can be put into place in order to personalize a consumer’s ads based on their searches or recent purchases. This means that when a consumer searches for products that your company may sell, the AI software will advertise your products to said, consumer. Evidently, the benefit of this approach is that it means that your site can generate more traffic, and that you can increase sales and lead generation.

 

AI is also beneficial for advertisement because it allows you to better understand consumer habits. By understanding a consumer’s habits, you can tailor the message of your ads to match the wants of the consumer. Moreover, AI can help to reduce costs and improve efficiency, since the technology learns rapidly from the data with which it is supplied, thus allowing it to produce speedy results.

 

In essence, AI can help you to boost sales because it allows you to be on top of your advertising. It will be interesting to see the future of AI, and whether AI will completely take over the world of advertising and marketing.

Email open rates have consistently maintained growth during COVID, reaching a high of 27%!

Email marketing, the practice of sending various kinds of content to subscribers via email, has been rather popular for a long time. More and more people have access to an email account, and more and more people are consuming content and subscribing to newsletters, which means that email marketing will continue to grow. This has particularly been the case during the COVID-19 pandemic. As a result of the pandemic, many people have been forced to stay at home, leaving them unable to work or go out. Though this has been catastrophic for the vast majority of sectors, email marketing has grown as a result of the pandemic. Let us briefly explore how this happened.

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.

 

AS a result of the COVID-19 pandemic, many brands have increased their use of email marketing in order to make customers aware of how they are tackling the virus. Many emails have been sent out regarding shipping or availability of products, for example, which has led to consumers being more actively aware of the brands they love. The brands have sent out emails in order to ensure that consumers have the brand at the forefront of their minds, which has certainly been the case for some people.

According to some sources, 44% more emails have been sent out during the pandemic. This is all well and good, but the emails are only effective if they are relevant and written in the correct manner. Of course, this has been a time of much hardship and sorrow, so brands must be aware of this and their emails ought to reflect the experiences of the people. By doing so, brands are better able to connect with consumers, generate leads, and increase sales.

 

It will be interesting to see how email marketing changes once the pandemic declines further. It is, in the eyes of some people, one of the most reliable marketing strategies, so it would not be unlikely to see it grow further. As always, only time will tell.

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