COVID-19 & Lead Generation

COVID-19, otherwise known as coronavirus, is continuing to affect the way in which we live our lives. COVID-19 is still spreading across the globe, which has forced many national authorities to implement greater measures against the virus. The United Kingdom and India, for example, are two of the latest nations to announce lockdown-style measures. As a result of these measures, fewer people are leaving their homes (unless it is necessary for them to do so). It seems, then, that they are more likely to spend time on their mobile devices, in order to pass the time. This, too, could be the case for investors. Let us, therefore, briefly explore how lead generation could be affected by COVID-19.

COVID-19 could lead to a spike in lead generation. This is because investors have more time to look for new opportunities whilst they are being forced to stay at home. What is more, investors are able to spend more time talking to businesses, thus meaning that they will be able to better dissect the information that they receive. According to Vodafone, there has been a 50% increase in internet usage across European countries. The Global Web Index also shows that 37% of millennials are using social media more often as a result of COVID-19. One would assume that some of the people using the internet and social media will be investors, so it seems that now is a great chance for businesses to perfect their marketing schemes!

   

As well as using the internet more often, investors will be watching more TV as a result of COVID-19. This means that they are more likely to come across TV advertisement(s), which increases the likelihood of them investing in what they see. This can only be the case, however, if the advertisement is precise, accessible and eye-catching.

In conclusion, COVID-19 provides businesses with an opportunity to attract potential investors, because the investors will have more free time. It is vital, therefore, for businesses to really work on their marketing strategies, in order to use the COVID-19 lockdown to their advantage. Now is a great time for lead generation, so be sure to stay focused!

Coronavirus and Marketing

According to the NHS, COVID-19 is a new illness that can affect your lungs and airways. The illness is triggered by a virus called coronavirus. This virus has caused a global pandemic and forced many people to self-isolate. The virus continues to spread worldwide, which has caused governments to implement new measures, in order to stop the spread. Coronavirus, or COVID-19, has forced many people to reflect on the way in which they lead their lives. It has made people realise how precious life is, and has caused them to change their current mode of living. With this in mind, let us explore how COVID-19 may affect marketing companies, and how it may force them to change the way in which they operate.

Coronavirus will force many businesses to stop what they are doing. From a marketing perspective, this could be beneficial, since business owners could reflect on how their business is functioning. They will be able to analyse their content, for example, and realise how they can improve it. Moreover, they could create new strategies that may improve the services that they offer. In essence, this forced stoppage will allow reflection upon one’s strengths and weaknesses when it comes to marketing strategies.

 

In addition, lead generation has the potential to pick up as a result of coronavirus. This is because many investors will be at home, which means that they are able to absorb more information. It is, therefore, vital for businesses to have strong marketing strategies, so that they can attract investors.

 

In conclusion, these are just two of the ways in which marketing companies could adapt to coronavirus (or COVID-19). Though these are tough times, we urge all companies to stay strong. We also urge you all to take care and do what you can to prevent the spread of coronavirus.

Podcast Marketing

It seems fair to argue that most people are now busier than they have ever been. We are often engrossed in work and any other side hustles that we may have. Moreover, it is so easy for us to become addicted to our technological devices and the social media services available to us. For that reason, it seems that podcasts have become popular – they offer a service that enables us to listen as we go. They do not interfere with our somewhat hectic lifestyles. Podcast advertisement, therefore, seems like a viable option for anyone looking to build their company. It is a useful tool which can help you to kickstart your business in just the right way. Let us briefly have a look at a few benefits of podcast advertisements.

 

One benefit of podcast advertisements is that you are connecting with an engaged audience. More often than not, podcast listeners tend to be rather engaged with the material that they’re listening to. Therefore, by choosing to advertise on a podcast, you are more likely to connect with a potential consumer which could generate greater demand for your product.

Moreover, podcast listeners tend to be loyal. This means that they’ll be hearing your advertisement fortnightly, weekly or even daily. As a result, your level of popularity may well increase. This is likely to lead to greater brand awareness, hence allowing your company to grow at a good rate.

Podcast advertisement is also beneficial because it enables you to reach a large number of people, some of whom you wouldn’t have reached before. Podcasts also are available over multiple platforms and on multiple devices, thus meaning that your advertisements are very accessible.

These are just a few of the benefits of podcast advertisements. There are, of course, risks involved with podcast advertisements; however, these risks can be accounted for by perseverance, research and general awareness.

Social media has revolutionized the way in which we communicate with one another. It has made it possible to talk to people on the other side of the world by simply pressing a few buttons. It has also allowed us to view the activities of others by visiting their timelines, looking at their recent photos and so on. What is more, social media has changed the world of marketing. Social media marketing has become extremely popular and has led to large developments in influencer marketing. There have, however, been some negatives to social media marketing. Let us, therefore, briefly review the way in which social media marketing has affected the world.

One major benefit of social media marketing is the growth of influencer-led marketing. This has enabled companies to reach large amounts of people, thereby attracting many new customers. Influencers have put their own spin on marketing, thus meaning that products and services have been presented in diverse and innovative ways.

One could, however, question the influencer who markets a product. In essence, one could question whether they genuinely use said product, or whether they find it at all beneficial. These questions arise since we are aware that most influencers receive large sums of money for marketing products, thus showing a limitation of social media marketing. Social media marketing is also limited because it is difficult to choose the right platform. Moreover, it can be difficult to measure the monetary value of your marketing schemes.

All in all, however, social media marketing definitely seems to have revolutionized the world of marketing. For that reason, it seems to have had a largely positive effect. It will be interesting to see whether the force of social media marketing will be sustained in the long-term, or whether it will eventually fade into the background.

Email marketing is a highly useful tool that enables your company to grow quickly and effectively. It is one of the most reliable marketing strategies and has proven itself time and time again. Let us, therefore, briefly explore five benefits of email marketing

Firstly, email marketing is beneficial because it allows you to reach a global audience. This means that you are more likely to gain customers from all over the globe, hence increasing the popularity of your company. This is really important because it is the best way to grow your brand.

Secondly, email marketing is beneficial because it is easy to do. In comparison to other forms of marketing, email marketing is relatively straightforward and effective. It simply requires precision and tactical work.

Thirdly, email marketing is relatively cheap in comparison to other forms of marketing. This means that your expenditure will be low, and that you’ll still be able to succeed despite not spending much.

The fourth benefit of email marketing is that it enables you to deliver a clear and concise message to your audience. You are able to engage with them in a proper manner, therefore building a good relationship with your customers.

 

Finally, email marketing can be considered as useful because it can increase traffic to your website. This means that you are more likely to have consumption, or investment, or both. This is wholly beneficial for your brand, especially when you are just starting out.

We hope that these five points will show you just how useful email marketing can be. It has a great track record and is a great starting point for anyone who is new to the world of marketing. It simply requires precision, research, and continued effort.

NXT Generation have access to over 75+ lists worldwide, 22 of those lists are exclusive to us and we have our own list of 150,000 all working on a cost per lead basis, delivering high quality leads for our clients if you are interested in email marketing for your product please email the team info@wearenxtgeneration.com Thank you.