we are NXT Generation

Check out our VR / 360 video demonstration!

Check out our VR / 360 video demonstration!

NXT Generation and our partners Carve Productions are creating exciting, immersive 360 / VR video content for our client.

360-degree video is growing as a tool for marketing campaigns because it allows clients to immerse themselves within the experience rather than being a passive viewer. By doing so, firms produce a real experience that their consumers cannot ignore- they are able to empathize and emote with what they are seeing. We at NXT Generation are working hard with Carve Productions to create immersive high quality videos for our clients. Thus, we would like to explore the world of 360 video marketing.

This is the perfect marketing tool for our clients, it can be a presenter led video educating consumers / investors about their product with the option of watching the video in a complete 360 format and we can also use this style of video content to generate quality leads through social media re-targeting using Facebook and Instagram.

Wouldn’t it be excellent to send a VR unit to an investors home address with the download link of the video presentation  available on your mobile or desktop and an investor can enjoy the presentation of the new investment opportunity in the comfort of their own living room.

Please check out our 360 / VR demo video here – https://www.youtube.com/watch?v=wyPOzhnVFW0&feature=youtu.be

Please drop us a line if you are interested in this style of video marketing for your product and company – info@wearenxtgeneration.com

We are looking forward to hearing from you.

Many Thanks

NXT Gen team.

The NXT Generation team gets invited to meet the legend Gary Vee @ the #AskGaryVee Q&A.

Gary Vaynerchuk is a social-media marketer, who famously grew his family liquor business from $3 million to $60 million in five years. Mr Vaynerchuk is the chairman of VaynerX – “a modern day communications parent company” – as well the CEO of VaynerMedia. The latter is a digital agency which promotes and develops businesses through video production, influencer marketing and business analysis (to name a few services). We at NXT Generation were fortunate enough to attend an #AskGaryVee show – a business Q&A show. An interesting question was raised during the event: When hiring an influencer to promote your brand, how do you control your reputation? Let us have a look at what Mr Vaynerchuk had to say.

He begins by suggesting that a brand will not mean the same thing to each person – “Coca cola and Heineken and Adidas think that the brand means the same thing to all of you, and that is just laughable. Everybody here, when I say the word Supreme or KFC, will be thinking different things”. It seems, therefore, that a brand needn’t try to promote a single uniform ideology, rather they ought to promote something which is accessible to everyone. When buying sponsorships via influencers, brand managers ought to look for good deals; the influencer will know their audience so it is important to allow them this freedom to act. After all, “as a brand that is what you want: you are giving somebody money so that you can have something happen for your business”.

Micromanagement of influencers, in Mr Vaynerchuk’s opinion, is not healthy as it can detract from the influencers true personality which has made them famous. Thus, it is the responsibility of the brand to give their influencers freedom to promote their goods in their own way. This style of marketing, in turn, will generate genuine interest from a multitude of audiences. Gary Vaynerchuk puts it quite simply – “Once brands pick an influencer, they need to get out of the way to let the influencer do their thing. That’s the reason you picked them in the first place.”

We are creating immersive 360 video content for our clients!

We are creating immersive 360 video content for our clients!

360-degree video is growing as a tool for marketing campaigns because it allows clients to immerse themselves within the experience rather than being a passive viewer. By doing so, firms produce a real experience that their consumers cannot ignore- they are able to empathise and emote with what they are seeing. We at NXT Generation are working hard with Carve Productions to create immersive high quality videos for our clients. Thus, we would like to explore the world of 360 video marketing.

Large firms such as Facebook, Youtube and Google have all taken a leap into making 360-degree videos. By doing so, they allow their viewers to see the video from all angles simply by swiping around the screen or by tilting their device in a different direction. Simple, yet effective, this strategy allows their clients to be fully involved in their experience, therefore increasing their active awareness of the thing that they are seeing.

The production of these videos is relatively simple; all it requires is a device that can film 360 degrees, or multiple cameras to film each area. The Ricoh Theta S, for example, is a device that allows one to record high quality 360-degree videos. It is relatively well-priced in comparison to most recording devices, hence making it an excellent option.

NXT Generation are at the forefront of marketing technology, which allows us to offer a wide variety of experiences to our clients. 360-degree videos are just one of the many marketing strategies that we are able to implement.

Please check out what we have been up to here – https://youtu.be/qHvHPdRJ4PU

For more information please drop us an email info@wearenxtgeneration.com

Radio Advertising

Radio Advertising

Nxt Generation partners up with Yah Digital in Hollywood to increase our global media offering!

Radio advertising presents huge opportunities for firms to promote themselves. Whether we notice it or not, we listen to a lot of radio when driving around or doing day-to-day activities. Without realising it, radio advertising will influence us all at some point in our lives. We will all buy products as a result of hearing about them on the radio, however we are not always consciously aware of this. Our team in Hollywood – YAH! Digital – do an excellent job in managing and running all of our radio campaigns. We consider them to be very close partners. As such, we would like to explore radio advertising a bit more to explain its benefits.

Radio advertising is growing, particularly in the United States, meaning that it is the perfect time to invest. In the USA roughly 50 percent of the population listen to radio daily. Moreover, American radio generated almost 15 billion dollars in 2016, a large proportion of which was due to online radio. It seems that radio is, somewhat, omnipresent in many cars and public areas. It is therefore an excellent investment opportunity and companies such as Comcast Corporation and T-Mobile US have invested large sums of money into it. The two companies spent a combined total of approximately 350 million dollars.

Radio was only means of advertising to the masses since it’s inception until the invention of the television, and even today is still in second behind digital advertising on the internet and mobile devices.

Radio advertising is growing at a fast rate due to its ability to reach a large number of potential clients. Costs can be kept minimal and revenue can rocket when using radio as a marketing tool, thus radio advertising is arguably one of the most cost-efficient ways to promote your business.


Property Wire

Property Wire

Nxt Generation are building partnerships every day and have now managed to gain exclusivity on the Property Wire GDPR list

Property Wire is an online channel which focuses on news from both the residential and commercial real estate sectors. We at NXT Generation have been working closely with Property Wire for over 8 years, in which time we have sold many subscriptions for property guides to international property clients. We have recently acquired exclusivity on their investment list for all email marketing. To celebrate this partnership we would like to explain the work of Property Wire, and explore what we hope to achieve in the future.

Property Wire aim to provide readers with the richest collection of news articles pertaining to fields such as real estate, property development or construction. Their team of writers and journalists, who specialize in the real estate market, provide daily updates on the property world – they provide particularly good analysis about investing in property. It is no surprise, therefore, that Property Wire is becoming one of the frontrunners when it comes to news about the real estate market. A really special thing about Property Wire is their guides. They offer guides which can inform clients on a wide range of investment opportunities, such as the best way to buy at an auction, or advice about international investment (particularly in the United States).

With the help of Property Wire we are looking to provide clients with new property guides, as well as excellent marketing ideas. Moreover, we are hoping to run events for our clients which will allow them to network with other people in the real estate industry. An example of one of these events is the Property Wire Awards 2018; for more information on this event visit www.propertywire.com

Nxt Generation focusing on new Hollywood marketing partnerships

Nxt Generation focusing on new Hollywood marketing partnerships

It is fair to say that American firms are a step ahead of UK firms, particularly due to their excellent use of technology. Companies such as Hologram USA and Vortex Immersion Media are the frontrunners of marketing technology. They promote their events in a widely accessible and highly entertaining manner, therefore allowing them to gain a large number of clients. Following a meeting with the two companies, we at NXT Generation feel that you ought to know how these firms function so that you too can get one step ahead of your competitors.

Hologram USA have put their own spin on the way in which people can communicate and view live events. They offer cutting edge holographic technology to allow customers to experience their events in a whole new way. Innovative and dynamic, Hologram USA offer sporting, educational and political events through their ingenious technology. These guys are able to offer live experiences anywhere. That is what makes them so popular.

Vortex Immersion Media offer live 360 entertainment, such as concerts or corporate events. VIM have produced hundreds of events in their immersion domes which can house up to 5000 people. Their vortex domes, located in Los Angeles, are a hub for a wide range of arts and entertaining productions. Moreover, they have recently introduced immersive education; this is becoming extremely popular with children, since they can truly enjoy learning. VIM’s idea is wonderful and we are fully supportive of the work that they do.

So, there are two examples of American companies who are using immersive technology to market events and education. This is becoming extremely popular, and useful for children, as it allows people to thoroughly enjoy what they are doing. Holograms and 360 events are the future. UK firms ought to invest in order to catch up with their American competitors.

The Importance of Video Marketing

The Importance of Video Marketing

Video marketing is huge right now. According to a recent report, conducted by HubSpot Research, 54% of consumers prefer to see videos from their favourite business over any other type of content. It seems fair to say, therefore, that it’s important for a firm to have a strategy when it comes to uploading videos on social media. According to Gary Vaynerchuk ‘the content you need to be thinking about creating and marketing on social for your business is video.’ We at NXT Generation are strong advocates of Mr Vaynerchuk’s approach and currently utilise video marketing within our campaigns with the help of Carve Productions.

We currently offer our clients the opportunity to advertise their business through videos on Facebook. By posting video ads on Facebook, one is able to reach an enormous amount of consumers. Facebook currently place a large weight on videos, so by natively posting a video onto one’s business profile one is able to reach a large number of people within one’s own community. We currently deliver more than 500 link clicks per day, which allows one to increase the publicity of one’s own brand whilst also being able to look at competitor analysis data. Such is the way of Gary Vaynerchuk – a man who is arguably one of the greatest entrepreneurs of the modern day. His method of video marketing allows one to create a profile that is smart, relevant and easily accessible. It will be interesting to see how firms implement his winning formula into their marketing campaigns and whether they too can reap such rewards.

Meet the team

Meet the team

NXT Generation thinking forward

NXT Generation bolster their team with two new members, both of whom are members of Generation Z!

Marketing is changing at the fastest pace ever. Social media has revolutionised the way companies speak to and reach customers. But even certain aspects of social media are becoming out dated. To keep up to pace with the developments and to stay at the forefront of innovation NXT have brought Harry, 18, on board. Harry has some great experience with marketing on social media having run campaigns that have reached over 5 million people and cost him as little as £24. Harry was recognised by Ernst and Young as the UK’s 2nd best student entrepreneur and speaks at events all across the globe with his most recent event being at Europe’s largest teen hackathon, and he has subsequently been booked to speak at a hackathon in Dubai later this year.

Harry joins our team as our social media specialist and he looks forward to working with all of our clients in every aspect of their social media needs. Harry specialises in: targeting generation z, content creation, social media consultancy, and creating campaigns.

NXT has also expanded the team with the newest recruit, Rahul Sheemar. Rahul joins us as a writer, creating content for NXT Generation as well as for clients.

Rahul is hoping to attend Oxford University and is one of the most talented writers we have come across. His attention to detail and sheer breadth of knowledge is quite outstanding. Rahul is able to decode what can be complex topics creating easy to follow articles with clear definitions allowing every reader to understand exactly what is being said at all times. Rahul, 17, started writing with his own blog: HumanitiesHebdomadaire. Rahul, on his blog, writes about philosophical topics offering insight and opinion. Rahul too has experience with Gen Z marketing as he was able to take his blog, which writes about very mature topics, and gain the interest of thousands of generation z members. To attract the attention of young people into reading blogs on philosophy is something which was particularly impressive, hence we were so keen to snap him up!

Rahul’s talents don’t end there! Rahul is also on the books of Essex county cricket club, having made a few senior appearances for their second team. Rahul has been likened to Alistair Cook by the coaches at Essex who brought Alistair through the same pathway. Rahul was the vice captain of England U16 of their tour to Sri Lanka, and captained his regional side. With Rahul part of NXT Generation’s team we would love to challenge any company to a friendly office cricket game!



Cryptocurrency seems to have taken the world by storm. There is a long list of reasons for its sudden emergence; it is fast and global, it’s permissionless and the fees are low (for now..). Essentially, a cryptocurrency is a digital asset which is designed to be used as a medium of exchange. The most famous example is Bitcoin; the first decentralized currency, founded by Satoshi Nakamoto. Bitcoin transactions are recorded in a “blockchain”; a software that allows transaction details to be recorded, for all accounts. The transactions then go through a process called mining; this allows them to be verified, recorded and completed. Miners use a special mathematical software to verify the transaction, and in return they are issued with a number of bitcoins.

So, what’s the point in learning about bitcoins and cryptocurrency? Well, according to Thomas Frey – a leading futurist – “cryptocurrencies are going to displace roughly 25% of national currencies. They’re just so much more efficient”. If such statistics are true then we may be able to agree with Dr James Canton when he says  “I’d say you can expect an exponential increase of new investment vehicles to come from cryptofinance.” Cryptocurrencies are on the rise, and leading futurists estimate that they will play a vital role in future trading. Therefore, to not pay attention to them would be somewhat idiotic. We ought to make ourselves aware of the systems under which they function so that when the time comes we are fully prepared to tackle the surge of the cryptocurrency.



The GDPR (general data protection regulation) was introduced by the EU parliament in April 2016 after four years of preparation. The regulation replaces its predecessor – the Data Protection Directive – in the hope that it can coordinate data privacy all over Europe. The fundamental aim of the GDPR is to protect EU citizens from data breaches by controlling private data processing across the EU. Thus, the new regulation forces firms to rethink the way in which they approach data privacy. Failure to comply with the GDPR can lead to a fine of up to 4% of global annual turnover.

Facebook have recently received much scrutiny due to the fact that they are refusing to promise a GDPR-style privacy for US users. Facebook have already implemented changes to the way in which they handle data – following the Cambridge Analytica files – but Mark Zuckerberg has refused to commit to the GDPR becoming the criterion for social media platforms worldwide. It seems, from his comments, that American users will be presented with weaker data regulations in comparison to European users. Certain sources seem to agree with this view, whereas others seem to suggest that Zuckerberg shall GDPR privacy standards everywhere. Only time will tell whether or not Zuckerberg is implementing GDPR privacy controls worldwide. Until then we must wait.


Citizenship By Investment

Citizenship By Investment

The main grounds for obtaining citizenship are birth within the requisite territory, descent from a citizen parent, marriage to a citizen and naturalization. The first three are rather self-explanatory, however the definition of naturalization is unclear; it is the legal process by which a non-citizen acquires their citizenship. However, there is now an alternative method of acquiring citizenship and it is called citizenship-by-investment. Essentially, it is a program that offers one the opportunity to legally (and quickly) secure citizenship by investing in the interests of a Nation State. Sources suggest that there are currently only seven nations that offer a  citizenship-by-investment scheme. One of these nations is Cyprus.

Aristo developers are a well-known property development company in Cyprus who offer/support the citizenship-by-investment program. They currently have 250 offers island wide, as well as 50 new projects that are entering the market. The scheme in Cyprus requires investors to buy property worth €2 million in order to gain citizenship. Moreover, there are many benefits to such a system. For example, it does not require residency (one must merely visit Cyprus once every seven years). Furthermore, it allows one to acquire voting rights and to pass on citizenship to future generations since it is valid for life. In sum, the citizenship-by-investment scheme seems to be a hassle-free method of acquiring citizenship in another country.

VR – Virtual Reality

VR – Virtual Reality

Virtual reality, known to most as VR, has really taken the technological world by storm over the past few years. Most of us would have seen it used by gaming or entertainment companies to well and truly ‘bring things to life’. The common image that springs to mind is a user who is immersed in the world of the dinosaurs, with a few pterodactyls to his left and a triceratops to his right. However, firms are now looking for more innovative ways to integrate VR into the work that they do, in order to generate more commercial activity. We at NXT Generation Marketing are doing just that.

We currently offer VR opportunities for clients in the areas of property investment, luxury vehicle testing and art exhibition sampling (just to name a few). For example, a client with a busy schedule may wish to view a property and they can do just that in a matter of minutes. All they must do is put on the VR headset and they can ‘roam’ around the property, without having the hassle of travelling and locating the premises. The same can apply to art viewing or car testing; one must merely put the device on their head and the rest is rather straightforward. These are just a few of the applications of virtual reality in the marketing world. It will be interesting to see what the future holds, in particular, it will be fascinating to see the next step that VR will take in the world of commerce.

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