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we are NXT Generation

The Importance of Video Marketing

The Importance of Video Marketing

Video marketing is huge right now. According to a recent report, conducted by HubSpot Research, 54% of consumers prefer to see videos from their favourite business over any other type of content. It seems fair to say, therefore, that it’s important for a firm to have a strategy when it comes to uploading videos on social media. According to Gary Vaynerchuk ‘the content you need to be thinking about creating and marketing on social for your business is video.’ We at NXT Generation are strong advocates of Mr Vaynerchuk’s approach and currently utilise video marketing within our campaigns with the help of Carve Productions.

We currently offer our clients the opportunity to advertise their business through videos on Facebook. By posting video ads on Facebook, one is able to reach an enormous amount of consumers. Facebook currently place a large weight on videos, so by natively posting a video onto one’s business profile one is able to reach a large number of people within one’s own community. We currently deliver more than 500 link clicks per day, which allows one to increase the publicity of one’s own brand whilst also being able to look at competitor analysis data. Such is the way of Gary Vaynerchuk – a man who is arguably one of the greatest entrepreneurs of the modern day. His method of video marketing allows one to create a profile that is smart, relevant and easily accessible. It will be interesting to see how firms implement his winning formula into their marketing campaigns and whether they too can reap such rewards.

Meet the team

Meet the team

NXT Generation thinking forward

NXT Generation bolster their team with two new members, both of whom are members of Generation Z!

Marketing is changing at the fastest pace ever. Social media has revolutionised the way companies speak to and reach customers. But even certain aspects of social media are becoming out dated. To keep up to pace with the developments and to stay at the forefront of innovation NXT have brought Harry, 18, on board. Harry has some great experience with marketing on social media having run campaigns that have reached over 5 million people and cost him as little as £24. Harry was recognised by Ernst and Young as the UK’s 2nd best student entrepreneur and speaks at events all across the globe with his most recent event being at Europe’s largest teen hackathon, and he has subsequently been booked to speak at a hackathon in Dubai later this year.

Harry joins our team as our social media specialist and he looks forward to working with all of our clients in every aspect of their social media needs. Harry specialises in: targeting generation z, content creation, social media consultancy, and creating campaigns.

NXT has also expanded the team with the newest recruit, Rahul Sheemar. Rahul joins us as a writer, creating content for NXT Generation as well as for clients.

Rahul is hoping to attend Oxford University and is one of the most talented writers we have come across. His attention to detail and sheer breadth of knowledge is quite outstanding. Rahul is able to decode what can be complex topics creating easy to follow articles with clear definitions allowing every reader to understand exactly what is being said at all times. Rahul, 17, started writing with his own blog: HumanitiesHebdomadaire. Rahul, on his blog, writes about philosophical topics offering insight and opinion. Rahul too has experience with Gen Z marketing as he was able to take his blog, which writes about very mature topics, and gain the interest of thousands of generation z members. To attract the attention of young people into reading blogs on philosophy is something which was particularly impressive, hence we were so keen to snap him up!

Rahul’s talents don’t end there! Rahul is also on the books of Essex county cricket club, having made a few senior appearances for their second team. Rahul has been likened to Alistair Cook by the coaches at Essex who brought Alistair through the same pathway. Rahul was the vice captain of England U16 of their tour to Sri Lanka, and captained his regional side. With Rahul part of NXT Generation’s team we would love to challenge any company to a friendly office cricket game!

Cryptocurrency

Cryptocurrency

Cryptocurrency seems to have taken the world by storm. There is a long list of reasons for its sudden emergence; it is fast and global, it’s permissionless and the fees are low (for now..). Essentially, a cryptocurrency is a digital asset which is designed to be used as a medium of exchange. The most famous example is Bitcoin; the first decentralized currency, founded by Satoshi Nakamoto. Bitcoin transactions are recorded in a “blockchain”; a software that allows transaction details to be recorded, for all accounts. The transactions then go through a process called mining; this allows them to be verified, recorded and completed. Miners use a special mathematical software to verify the transaction, and in return they are issued with a number of bitcoins.

So, what’s the point in learning about bitcoins and cryptocurrency? Well, according to Thomas Frey – a leading futurist – “cryptocurrencies are going to displace roughly 25% of national currencies. They’re just so much more efficient”. If such statistics are true then we may be able to agree with Dr James Canton when he says  “I’d say you can expect an exponential increase of new investment vehicles to come from cryptofinance.” Cryptocurrencies are on the rise, and leading futurists estimate that they will play a vital role in future trading. Therefore, to not pay attention to them would be somewhat idiotic. We ought to make ourselves aware of the systems under which they function so that when the time comes we are fully prepared to tackle the surge of the cryptocurrency.

GDPR

GDPR

The GDPR (general data protection regulation) was introduced by the EU parliament in April 2016 after four years of preparation. The regulation replaces its predecessor – the Data Protection Directive – in the hope that it can coordinate data privacy all over Europe. The fundamental aim of the GDPR is to protect EU citizens from data breaches by controlling private data processing across the EU. Thus, the new regulation forces firms to rethink the way in which they approach data privacy. Failure to comply with the GDPR can lead to a fine of up to 4% of global annual turnover.

Facebook have recently received much scrutiny due to the fact that they are refusing to promise a GDPR-style privacy for US users. Facebook have already implemented changes to the way in which they handle data – following the Cambridge Analytica files – but Mark Zuckerberg has refused to commit to the GDPR becoming the criterion for social media platforms worldwide. It seems, from his comments, that American users will be presented with weaker data regulations in comparison to European users. Certain sources seem to agree with this view, whereas others seem to suggest that Zuckerberg shall GDPR privacy standards everywhere. Only time will tell whether or not Zuckerberg is implementing GDPR privacy controls worldwide. Until then we must wait.

 

Citizenship By Investment

Citizenship By Investment

The main grounds for obtaining citizenship are birth within the requisite territory, descent from a citizen parent, marriage to a citizen and naturalization. The first three are rather self-explanatory, however the definition of naturalization is unclear; it is the legal process by which a non-citizen acquires their citizenship. However, there is now an alternative method of acquiring citizenship and it is called citizenship-by-investment. Essentially, it is a program that offers one the opportunity to legally (and quickly) secure citizenship by investing in the interests of a Nation State. Sources suggest that there are currently only seven nations that offer a  citizenship-by-investment scheme. One of these nations is Cyprus.

Aristo developers are a well-known property development company in Cyprus who offer/support the citizenship-by-investment program. They currently have 250 offers island wide, as well as 50 new projects that are entering the market. The scheme in Cyprus requires investors to buy property worth €2 million in order to gain citizenship. Moreover, there are many benefits to such a system. For example, it does not require residency (one must merely visit Cyprus once every seven years). Furthermore, it allows one to acquire voting rights and to pass on citizenship to future generations since it is valid for life. In sum, the citizenship-by-investment scheme seems to be a hassle-free method of acquiring citizenship in another country.

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