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we are NXT Generation

Check out our VR / 360 video demonstration!

Check out our VR / 360 video demonstration!

NXT Generation and our partners Carve Productions are creating exciting, immersive 360 / VR video content for our client.

360-degree video is growing as a tool for marketing campaigns because it allows clients to immerse themselves within the experience rather than being a passive viewer. By doing so, firms produce a real experience that their consumers cannot ignore- they are able to empathize and emote with what they are seeing. We at NXT Generation are working hard with Carve Productions to create immersive high quality videos for our clients. Thus, we would like to explore the world of 360 video marketing.

This is the perfect marketing tool for our clients, it can be a presenter led video educating consumers / investors about their product with the option of watching the video in a complete 360 format and we can also use this style of video content to generate quality leads through social media re-targeting using Facebook and Instagram.

Wouldn’t it be excellent to send a VR unit to an investors home address with the download link of the video presentation  available on your mobile or desktop and an investor can enjoy the presentation of the new investment opportunity in the comfort of their own living room.

Please check out our 360 / VR demo video here – https://www.youtube.com/watch?v=wyPOzhnVFW0&feature=youtu.be

Please drop us a line if you are interested in this style of video marketing for your product and company – info@wearenxtgeneration.com

We are looking forward to hearing from you.

Many Thanks

NXT Gen team.

The NXT Generation team gets invited to meet the legend Gary Vee @ the #AskGaryVee Q&A.

Gary Vaynerchuk is a social-media marketer, who famously grew his family liquor business from $3 million to $60 million in five years. Mr Vaynerchuk is the chairman of VaynerX – “a modern day communications parent company” – as well the CEO of VaynerMedia. The latter is a digital agency which promotes and develops businesses through video production, influencer marketing and business analysis (to name a few services). We at NXT Generation were fortunate enough to attend an #AskGaryVee show – a business Q&A show. An interesting question was raised during the event: When hiring an influencer to promote your brand, how do you control your reputation? Let us have a look at what Mr Vaynerchuk had to say.

He begins by suggesting that a brand will not mean the same thing to each person – “Coca cola and Heineken and Adidas think that the brand means the same thing to all of you, and that is just laughable. Everybody here, when I say the word Supreme or KFC, will be thinking different things”. It seems, therefore, that a brand needn’t try to promote a single uniform ideology, rather they ought to promote something which is accessible to everyone. When buying sponsorships via influencers, brand managers ought to look for good deals; the influencer will know their audience so it is important to allow them this freedom to act. After all, “as a brand that is what you want: you are giving somebody money so that you can have something happen for your business”.

Micromanagement of influencers, in Mr Vaynerchuk’s opinion, is not healthy as it can detract from the influencers true personality which has made them famous. Thus, it is the responsibility of the brand to give their influencers freedom to promote their goods in their own way. This style of marketing, in turn, will generate genuine interest from a multitude of audiences. Gary Vaynerchuk puts it quite simply – “Once brands pick an influencer, they need to get out of the way to let the influencer do their thing. That’s the reason you picked them in the first place.”

We are creating immersive 360 video content for our clients!

We are creating immersive 360 video content for our clients!

360-degree video is growing as a tool for marketing campaigns because it allows clients to immerse themselves within the experience rather than being a passive viewer. By doing so, firms produce a real experience that their consumers cannot ignore- they are able to empathise and emote with what they are seeing. We at NXT Generation are working hard with Carve Productions to create immersive high quality videos for our clients. Thus, we would like to explore the world of 360 video marketing.

Large firms such as Facebook, Youtube and Google have all taken a leap into making 360-degree videos. By doing so, they allow their viewers to see the video from all angles simply by swiping around the screen or by tilting their device in a different direction. Simple, yet effective, this strategy allows their clients to be fully involved in their experience, therefore increasing their active awareness of the thing that they are seeing.

The production of these videos is relatively simple; all it requires is a device that can film 360 degrees, or multiple cameras to film each area. The Ricoh Theta S, for example, is a device that allows one to record high quality 360-degree videos. It is relatively well-priced in comparison to most recording devices, hence making it an excellent option.

NXT Generation are at the forefront of marketing technology, which allows us to offer a wide variety of experiences to our clients. 360-degree videos are just one of the many marketing strategies that we are able to implement.

Please check out what we have been up to here – https://youtu.be/qHvHPdRJ4PU

For more information please drop us an email info@wearenxtgeneration.com

Radio Advertising

Radio Advertising

Nxt Generation partners up with Yah Digital in Hollywood to increase our global media offering!

Radio advertising presents huge opportunities for firms to promote themselves. Whether we notice it or not, we listen to a lot of radio when driving around or doing day-to-day activities. Without realising it, radio advertising will influence us all at some point in our lives. We will all buy products as a result of hearing about them on the radio, however we are not always consciously aware of this. Our team in Hollywood – YAH! Digital – do an excellent job in managing and running all of our radio campaigns. We consider them to be very close partners. As such, we would like to explore radio advertising a bit more to explain its benefits.

Radio advertising is growing, particularly in the United States, meaning that it is the perfect time to invest. In the USA roughly 50 percent of the population listen to radio daily. Moreover, American radio generated almost 15 billion dollars in 2016, a large proportion of which was due to online radio. It seems that radio is, somewhat, omnipresent in many cars and public areas. It is therefore an excellent investment opportunity and companies such as Comcast Corporation and T-Mobile US have invested large sums of money into it. The two companies spent a combined total of approximately 350 million dollars.

Radio was only means of advertising to the masses since it’s inception until the invention of the television, and even today is still in second behind digital advertising on the internet and mobile devices.

Radio advertising is growing at a fast rate due to its ability to reach a large number of potential clients. Costs can be kept minimal and revenue can rocket when using radio as a marketing tool, thus radio advertising is arguably one of the most cost-efficient ways to promote your business.

 

Property Wire

Property Wire

Nxt Generation are building partnerships every day and have now managed to gain exclusivity on the Property Wire GDPR list

Property Wire is an online channel which focuses on news from both the residential and commercial real estate sectors. We at NXT Generation have been working closely with Property Wire for over 8 years, in which time we have sold many subscriptions for property guides to international property clients. We have recently acquired exclusivity on their investment list for all email marketing. To celebrate this partnership we would like to explain the work of Property Wire, and explore what we hope to achieve in the future.

Property Wire aim to provide readers with the richest collection of news articles pertaining to fields such as real estate, property development or construction. Their team of writers and journalists, who specialize in the real estate market, provide daily updates on the property world – they provide particularly good analysis about investing in property. It is no surprise, therefore, that Property Wire is becoming one of the frontrunners when it comes to news about the real estate market. A really special thing about Property Wire is their guides. They offer guides which can inform clients on a wide range of investment opportunities, such as the best way to buy at an auction, or advice about international investment (particularly in the United States).

With the help of Property Wire we are looking to provide clients with new property guides, as well as excellent marketing ideas. Moreover, we are hoping to run events for our clients which will allow them to network with other people in the real estate industry. An example of one of these events is the Property Wire Awards 2018; for more information on this event visit www.propertywire.com

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