Email Marketing Case Studies

As a digital marketing company we provide many types of lead generation services but the traditional methods like running email marketing campaigns are still producing some fantastic results.

As the saying goes "the money is in the list" and with more than 75 quality lists of HNW investors we can make sure all campaigns we run for our clients generate plenty of qualified leads.

We have many satisfied clients, just look at our Testimonials Page, but take a look at the case studies below to see exactly what we have achieved for a few of them.

On this page is also a case study for Infinity Waters where we used video marketing to increase their leads and a case study for Apex Algorithms where we used social media marketing.


Direct Bullion London



The CEO of Direct Bullion London expressed how they were looking to ramp up their aggressive marketing strategy with investment lead generation to accommodate their hungry 20 man sales floor. They were spending a lot of money on TV advertising and weren’t receiving the traction with conversion rates.


NXT Generation advised that a more direct email marketing approach would be more beneficial and will improve the ratio of their sales. NXT Generation re-designed their marketing material including email campaigns and investment guide. The goal was to make the investment opportunity more exciting with a sense of urgency with a fresh new look.
NXT Generation analysed the client's sales reporting system, identifying the best performing financial lists in the industry. The top publishers which have converted for similar low entry alternative investments £5 - £10k+ in the past few months, were presented to the client. We booked in a 500 lead email marketing campaign with the client, this meant each publisher would send out our new designed marketing material to their investment lists to generate qualified investment leads. From this Direct Bullion have made many sales from our email marketing activity and have continued to use NXT Generation’s services.



After a 3 month campaign using email and video marketing early signs show that revenue for new business has increased by 50%. Through our network of financial publishers over 750 qualified investments leads were delivered. Direct Bullion are continuing to work with NXT Generation as a major part of their growth plan for the future.



Experience Invest



Experience Invest wanted large volumes of email marketing activity going out across various publishers to promote 2 of their property developments with “Infiniti Waters” and “Imperial Square”.



The client supplied us with quality marketing material from html emails and different style landing pages. This allowed us to book as many leads as we could across various publishers. We placed 500 leads across 18 different publisher lists who worked continuously to deliver their individual quota of leads which gave the products a large amount of PR & branding.



Experience Invest received a steady flow of daily investment leads and this maintained the quality of the leads coming through. Sales increased dramatically and the client has been re-booking with throughout 2019.

NXT Gen have worked on multiple successful campaigns for Experience Invest, from Email marketing lead generation to more innovative video and social Marketing. The last campaign implemented towards the end of 2018 was social video lead generation which resulted in some great quality leads and subsequent sales.



Every time they go above and beyond to make sure our requirements are fully understood, and our products are represented in the way we want them to be. I Fully recommend Johny Pach and the team they are professional, friendly and keep working hard until they deliver the desired results.
Luke Fitzsimmons - Marketing Director, Experience Invest.




Supreme Jets



Supreme Jets was a brand new EIS Investment to the market at the beginning of the year. The client had a goal to raise over 1 million for the project and to target the wealthiest investors in the country.



We advised the client that the best way to generate to target HNW investors in the UK would be to run large email marketing campaigns. We helped to re-design their marketing material from HTML’s and landing pages, we identified the best publishers in the UK that have converted sales for similar EIS investments in the past few months and we bookED email marketing campaigns across these high performing lists. With a new investment opportunity like this it was important to give this product as much advertising as we could, so we ran the email marketing on a 6 month retainer to gain the best exposure and investment conversions.



From this activity and guidance the client was able to make their raise in a short period of time and were delighted with our service.




We have been working with Johnathan and his experienced NXT Generation team for the past 3 months and I am delighted with their service. We have completed 3 major sales on the email marketing activity, speaking to British HNW investors who are keen to learn more about our exclusive EIS investment and we have many more prospects in the pipe line. We are now pushing towards video marketing, the NXT Gen team have come up with great ideas for visual lead generation concepts, increasing our awareness for the investment and seem to have a proven video lead generation system to target UK HNW’s. We are also very happy with the partnerships NXT Generation have formed for us, they not only want to book lead generation campaigns but want to help increase our investment profile in a very competitive investment market with their experienced marketing ideas and connections.
Tola Bashir - CEO Supreme Jets




Itasca Films



Itasca Films have been working with the management of NXT Generation for over 6 years. They approached us in 2018 with a clear objective to help the raise for their new wine TV documentary film investment that was set to be aired on Netflix in 2019. The client had a raise of over £650k to complete, they wanted to target sophisticated and HNW investors who had a passion for film. The client has had its fingers burnt in the past by many failed marketing campaigns and had full trust in NXT Gen to deliver a successful marketing campaign.



NXT Gen created high quality marketing material for the client with Investment guides, html emails and landing pages. We formatted our landing pages to increase the qualification of the investor by including drop downs of “are you a sophisticated or HNW investor” and “have you invested in EIS before?”, this helped maintain the quality of the leads coming through and ultimately helping their investment conversions. We booked financial publishers within the UK who were recognisable, well known and supplied constant investment news to the industry. We also focused on lists that have converted for similar film investment opportunities in the past.



This was a very successful campaign for the client, they have been re-booking with us ever since and have raised a lot of money with our email marketing campaigns.




Itasca Films have worked with Johny Pach and his experienced team for over 6 years. We know that the investment industry can be challenging when raising investment for EIS Film opportunities but Nxt Generation have helped in making this rewarding and profitable for our organization. They seem to have their finger on the pulse when it comes to new investor lead generation ideas and executes this efficiently through their large marketing network. For us, email marketing and video marketing campaigns have generated the best ROI and we are looking forward to more campaigns in the future.
Malcolm Walker - CEO Itasca Films



Hunter Jones



Hunter Jones have been working with NXT Generation for the past 2 years and they are extremely happy with our service. The CEO of Hunter Jones Reece Mennie who is a personal friend of Johnathan Pach, met up with Johny with a clear message of “what can we do to drive more in house sales for our products?”, after spending a lot on marketing campaigns and being disappointed with the minimal success.



The NXT Generation team created a direct marketing approach driven to email marketing and voice qualified lead generation campaigns. In a market where Fixed rate bonds and loan notes have recently got a lot of bad press and some companies being forced to shut down for non regulatory purposes etc. We wanted to create marketing material which was engaging, informative, highlighting regular press releases & social media content about Hunter Jones projects and to show that HJ were a fantastic company to work with and that they are all about looking after their investors with the help of their FCA regulatory status.

We selected financial lists from our exclusive pool of media owners which hadn’t been over saturated with investment bond campaigns in the past, investment lists which were converting for a variety of different property investment opportunities and focusing on more international buyers, covering the Middle East, South East Asia and all over Europe to avoid those less interested Brexit brochure hunter style investors in the UK.



This resulted in high entry sales from international HNW investors and some UK investors, we repeated the lists over a year period without oversaturating the market with the same offer but changing the marketing material every month, so that investors engaged with a fresh new offering from HJ exciting portfolio of Investment opportunities.

We added to their branding and exposure by offering complimentary placements across our publisher site Universal Real Estate News with added banners and a free investments page on the site to promote their new investment raise with Verto Homes - where they also gained organic leads from our website direct to their landing pages.

With the Brexit market having a slight effect on email marketing performance we also implemented a voice qualifying technique. Using one of our experienced investor sales floors to pre sell Hunter Jones investments to investors over the phone, warming up the leads to such a degree that when they come back to their sales reps, they are fully briefed on the investment and are virtually at a closing stage on the second call. Both systems of marketing have worked exceptionally well for Hunter Jones and this has allowed us to really help their in house investment raise and to now focus on more revolutionary ways to market to investors through TV advertising, Direct Mail and Video Marketing social re targeting lead generation.



Hunter Jones have been working with NXT Generation for the last 2 years and we very satisfied with their service. They have an eye for creativity, making our investment content look exciting and appealing to investors with micro sites / HTML’s and landing pages.
Their lead generation is second to none, they get us on the best investment lists which are exclusive to NXT Gen, the lead flow is steady and we have converted a high number of their email leads across multiple email marketing bookings. We are excited to see what NXT Generation can come up with next exploring video marketing and TV.
Reece Mennie - CEO of Hunter Jones


Infinity Waters



Generate UK and UAE leads for interest in a Liverpool based property investment.

Targeting HNW individuals who have invested in property before.

Property price is between £124,000 and £250,000.

Individuals will need to pay a 15-20% cash deposit for a medium term investment of 3-5 years.



We created a series of videos, static image and mini instant experiences for the property investment, focusing the copy on the key groups of individuals we were targeting. Including UK based adverts, men aged 24 - 34, 34 – 64, property interest, investment interest.

These are two of the teaser videos are used to generate the initial interest. Using high quality images and create animations from them. Lasting only 3 – 7 seconds.

We focused the videos on lifestyle, investment, property and luxury. Allowing us to retarget each potential target in order that they see the videos. A targeted individual who’s interest is investment, would be taken to the investment instant experience offering more details and the call-to-action to share their details to arrange a sales call.





We began by testing the audience to see how many people would take action and click on the link to drive traffic to the landing page:

Based on 156,080 impressions (the number of times that the post was seen) we received a reach of 60,679 (the number of people who saw the post) and the link clicks (specifically clicks on the links within the post to the landing page).

This shows us that from the 60k reach, people saw 2.4 of the 4 ads in total. Allowing us to target this smaller group with more of the ad spend budget.

We would then drive the call-to-action post to the re-targeted audience. It was here that we saw that the more interactive and creative ads attracted more link clicks. We received 175 link clicks before people registered their details.

This resulted in 35 leads total over the course of 5 weeks as their initial test. Out of the 35 leads they made 2 sales totaling £248,000 from a £5,000 ad spend.


Apex Algorithms



The founder of Apex Algorithms was looking for new and innovative ways to source high quality leads that can be qualified, engaged in the product and consistent. Having been receiving email leads for a number of years, they needed something fresh to keep ahead of their competitors.



NXT Generation along with our digital media agency Carve – advised a broad video marketing campaign that not only increased the brand awareness online, but also was able to promote their product to an audience through social media that could generate organic (free) leads whilst building up their own audience lists who show interest in their products. Creating a series of videos that were optimised for a variety of different social platforms and their website, the campaign would run to target people matched to their keywords, demographic and search habits. Consistently building momentum on collecting audience data to then target the product videos to, re-targeting when they shown interest until they become a lead. At the same time, able to carry out competitive analysis on a regular basis, produce free leads through an organic campaign and paid leads through advertising.

Retargeting social media engagement to leads has reduced the cost of the leads month on month whilst being able to build up their own audiences could replace their email marketing with fresh and educated leads entirely. Posting at least one video per day across their social media feeds is increasing the brand and product awareness whilst looking visually more appealing.




After the first 3-months we were able to reduce their lead cost to under £6 per lead in some cases whilst improving the quality and engagement rate by 60%. The social marketing leads have reduced the ad spend whilst increasing the number of leads received each month, which has been consistent now for over 12 months. Converted leads are confidential.



London Barrelhouse



London Barrelhouse have been working with NXT Generation for the past 8 months and they are delighted with our service. We have been working with the owners of LBH for over 5 years and were fully aware of their marketing power and their capabilities to raise investment for a variety of products. They asked us for our marketing suggestions in social optimisation & video, along side qualified investor lead generation through email marketing and Video marketing and we executed the plan of action across our media platforms.


Investing in fine wine and rare whisky are now the toast of the town with astute investors. You might be surprised to learn that not only did affluent investors pour more funds into these two liquid assets than any other alternative investment for the past 10 years, but they have been the strongest performers. London Barrelhouse are here to open up this fascinating opportunity to all investors.



The NXT Generation team created a variety of marketing content with video’s, htmls and landing pages, showcasing the benefits of the company and investment opportunities. We distributed the content across our media platforms through video marketing and placed lead generation across our best performing investment lists, targeting investors in the UK, Europe, South Africa and Asia. We targeted investors which were 55+ sophisticated & HNW and more savvy to wine & whisky investments. We delivered a high number of leads across multiple investment lists every 4 – 5 weeks, spreading 8 months.



This resulted in a number of sales ranging from £5k all the way up to £42k+ from investors globally spanning many countries. We repeated the lead bookings across investment lists which performed on a consistent basis and added new data sets in every month to keep a steady flow of fresh investors coming in.


With the success of email marketing we are now focusing our media spend attention to Voice Qualified investor leads going into the New Year. With the London Barrelhouse now having great stance within the investment market, we are now beginning to educate investors over the phone about the possibilities and qualities of wine & whisky investment with our successful voice qualifying investment service.




We are delighted with the level of service that we have received over the past 6 months with NXT Generation. They created great marketing Content around our exclusive whisky product, they advised us on the best way to market the product and to target the highest quality investor leads and they have executed strongly by supplying us with a steady stream of investment sales. They are a friendly & reliable bunch, supplying us with weekly reports on the progress of the campaign and are they constantly picking our brains and coming up with great ideas to improve our overall marketing strategies. We are looking forward to a very fruitful 2020 with NXT Gen.


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