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Email Marketing Case Studies

As a digital marketing company we provide many types of lead generation services but the traditional methods like running email marketing campaigns are still producing some fantastic results.
As the saying goes "the money is in the list" and with more than 75 quality lists of investors we can make sure all campaigns we run for our clients generate plenty of qualified leads.

We have many satisfied clients, just look at our Testimonials Page, but take a look at the case studies below to see exactly what we have achieved for a few of them.

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Direct Bullion London

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OVERVIEW

The CEO of Direct Bullion London expressed how they were looking to ramp up their aggressive marketing strategy with investment lead generation to accommodate their hungry 20 man sales floor. They were spending a lot of money on TV advertising and weren’t receiving the traction with conversion rates.

 

ACTION

NXT Generation advised that a more direct email marketing approach would be more beneficial and will improve the ratio of their sales. NXT Generation re-designed their marketing material including email campaigns and investment guide. The goal was to make the investment opportunity more exciting with a sense of urgency with a fresh new look.
NXT Generation analysed the client's sales reporting system, identifying the best performing financial lists in the industry. The top publishers which have converted for similar low entry alternative investments £5 - £10k+ in the past few months, were presented to the client. We booked in a 500 lead email marketing campaign with the client, this meant each publisher would send out our new designed marketing material to their investment lists to generate qualified investment leads. From this Direct Bullion have made many sales from our email marketing activity and have continued to use NXT Generation’s services.

 

RESULT

After a 3 month campaign using email and video marketing early signs show that revenue for new business has increased by 50%. Through our network of financial publishers over 750 qualified investments leads were delivered. Direct Bullion are continuing to work with NXT Generation as a major part of their growth plan for the future.

 

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Experience Invest

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OVERVIEW

Experience Invest wanted large volumes of email marketing activity going out across various publishers to promote 2 of their property developments with “Infiniti Waters” and “Imperial Square”.

 

ACTION

The client supplied us with quality marketing material from html emails and different style landing pages. This allowed us to book as many leads as we could across various publishers. We placed 500 leads across 18 different publisher lists who worked continuously to deliver their individual quota of leads which gave the products a large amount of PR & branding.

 

RESULT

Experience Invest received a steady flow of daily investment leads and this maintained the quality of the leads coming through. Sales increased dramatically and the client has been re-booking with throughout 2019.

NXT Gen have worked on multiple successful campaigns for Experience Invest, from Email marketing lead generation to more innovative video and social Marketing. The last campaign implemented towards the end of 2018 was social video lead generation which resulted in some great quality leads and subsequent sales.

 

TESTIMONIAL

Every time they go above and beyond to make sure our requirements are fully understood, and our products are represented in the way we want them to be. I Fully recommend Johny Pach and the team they are professional, friendly and keep working hard until they deliver the desired results.
Luke Fitzsimmons - Marketing Director, Experience Invest.

 

 

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Supreme Jets

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OVERVIEW

Supreme Jets was a brand new EIS Investment to the market at the beginning of the year. The client had a goal to raise over 1 million for the project and to target the wealthiest investors in the country.

 

ACTION

We advised the client that the best way to generate to target HNW investors in the UK would be to run large email marketing campaigns. We helped to re-design their marketing material from HTML’s and landing pages, we identified the best publishers in the UK that have converted sales for similar EIS investments in the past few months and we bookED email marketing campaigns across these high performing lists. With a new investment opportunity like this it was important to give this product as much advertising as we could, so we ran the email marketing on a 6 month retainer to gain the best exposure and investment conversions.

 

RESULT

From this activity and guidance the client was able to make their raise in a short period of time and were delighted with our service.

 

 

TESTIMONIAL

We have been working with Johnathan and his experienced NXT Generation team for the past 3 months and I am delighted with their service. We have completed 3 major sales on the email marketing activity, speaking to British HNW investors who are keen to learn more about our exclusive EIS investment and we have many more prospects in the pipe line. We are now pushing towards video marketing, the NXT Gen team have come up with great ideas for visual lead generation concepts, increasing our awareness for the investment and seem to have a proven video lead generation system to target UK HNW’s. We are also very happy with the partnerships NXT Generation have formed for us, they not only want to book lead generation campaigns but want to help increase our investment profile in a very competitive investment market with their experienced marketing ideas and connections.
Tola Bashir - CEO Supreme Jets

 

 

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Itasca Films

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OVERVIEW

Itasca Films have been working with the management of NXT Generation for over 6 years. They approached us in 2018 with a clear objective to help the raise for their new wine TV documentary film investment that was set to be aired on Netflix in 2019. The client had a raise of over £650k to complete, they wanted to target sophisticated and HNW investors who had a passion for film. The client has had its fingers burnt in the past by many failed marketing campaigns and had full trust in NXT Gen to deliver a successful marketing campaign.

 

ACTION

NXT Gen created high quality marketing material for the client with Investment guides, html emails and landing pages. We formatted our landing pages to increase the qualification of the investor by including drop downs of “are you a sophisticated or HNW investor” and “have you invested in EIS before?”, this helped maintain the quality of the leads coming through and ultimately helping their investment conversions. We booked financial publishers within the UK who were recognisable, well known and supplied constant investment news to the industry. We also focused on lists that have converted for similar film investment opportunities in the past.

 

RESULT

This was a very successful campaign for the client, they have been re-booking with us ever since and have raised a lot of money with our email marketing campaigns.

 

 

TESTIMONIAL

Itasca Films have worked with Johny Pach and his experienced team for over 6 years. We know that the investment industry can be challenging when raising investment for EIS Film opportunities but Nxt Generation have helped in making this rewarding and profitable for our organization. They seem to have their finger on the pulse when it comes to new investor lead generation ideas and executes this efficiently through their large marketing network. For us, email marketing and video marketing campaigns have generated the best ROI and we are looking forward to more campaigns in the future.
Malcolm Walker - CEO Itasca Films

 

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