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Category: Advertising

AI is taking over the Advertising world!

It is very clear that marketing is an ever-changing discipline. As technology develops and tastes change, the marketing world will also be altered. Of course, the fundamentals of marketing are likely to remain in place, but this doesn’t mean that other components of marketing will fail to see change. One area of marketing that has seen change over recent years is advertising. The strategies deployed by firms when it comes to advertising have changed with the times, as more and more firms have started to use artificial intelligence in order to advertise. With this in mind, let us briefly explore how AI can be used in advertising and some of the benefits of using AI when advertising.

Artificial intelligence can be used, when advertising, as a means to getting the attention of your target audience. Specific programs and software can be put into place in order to personalize a consumer’s ads based on their searches or recent purchases. This means that when a consumer searches for products that your company may sell, the AI software will advertise your products to said, consumer. Evidently, the benefit of this approach is that it means that your site can generate more traffic, and that you can increase sales and lead generation.

 

AI is also beneficial for advertisement because it allows you to better understand consumer habits. By understanding a consumer’s habits, you can tailor the message of your ads to match the wants of the consumer. Moreover, AI can help to reduce costs and improve efficiency, since the technology learns rapidly from the data with which it is supplied, thus allowing it to produce speedy results.

 

In essence, AI can help you to boost sales because it allows you to be on top of your advertising. It will be interesting to see the future of AI, and whether AI will completely take over the world of advertising and marketing.

A big technological change in marketing and advertising!

Marketing Technology 

The development of virtual reality has, and will continue to have, a profound effect on the world of marketing. Virtual reality has allowed consumers to have a personal (yet artificially simulated) experience of those products which they are potentially going to purchase, thereby giving them a better understanding of what said products are like. This could be seen in the housing market, for example, since consumers have the ability to take virtual tours of properties which they may desire to purchase. In the future the same could be said for a whole multitude of industries. 

There are a number of benefits which have arisen thanks to virtual reality and “smart technology”. The single-most important thing is that consumers can have easier access to goods and services which they potentially want to use or buy. This easier access makes consumers far more likely to return to those firms who offer it, therefore it is recommended that firm-owners look into the possibility of implementing virtual reality – or other such methods of “smart technology” such as Alexa – into their marketing strategies. Moreover, VR (and other such augmented reality systems) allow international clients to experience the services that you and your firm may be offering. It is wise, therefore, to explore the realms of virtual reality if you are looking to attract the attention of international clients in an efficient, yet effective, manner. 

In sum, the benefits of virtual reality are enormous. It allows for efficient marketing strategies which can access a wide range of potential clients. It is, therefore, something which we at NXT Generation recommend, if you are looking to grow your business. 

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Radio Advertising

Radio Advertising

Nxt Generation partners up with Yah Digital in Hollywood to increase our global media offering!

Radio advertising presents huge opportunities for firms to promote themselves. Whether we notice it or not, we listen to a lot of radio when driving around or doing day-to-day activities. Without realising it, radio advertising will influence us all at some point in our lives. We will all buy products as a result of hearing about them on the radio, however we are not always consciously aware of this. Our team in Hollywood – YAH! Digital – do an excellent job in managing and running all of our radio campaigns. We consider them to be very close partners. As such, we would like to explore radio advertising a bit more to explain its benefits.

Radio advertising is growing, particularly in the United States, meaning that it is the perfect time to invest. In the USA roughly 50 percent of the population listen to radio daily. Moreover, American radio generated almost 15 billion dollars in 2016, a large proportion of which was due to online radio. It seems that radio is, somewhat, omnipresent in many cars and public areas. It is therefore an excellent investment opportunity and companies such as Comcast Corporation and T-Mobile US have invested large sums of money into it. The two companies spent a combined total of approximately 350 million dollars.

Radio was only means of advertising to the masses since it’s inception until the invention of the television, and even today is still in second behind digital advertising on the internet and mobile devices.

Radio advertising is growing at a fast rate due to its ability to reach a large number of potential clients. Costs can be kept minimal and revenue can rocket when using radio as a marketing tool, thus radio advertising is arguably one of the most cost-efficient ways to promote your business.

 

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