According to Pat Flynn, “affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products”. This definition is very straight forward, but it still gives a good insight into the discipline of affiliate marketing. This is a discipline which continues to change slightly, as the times change, just like all other areas of marketing. It is also an area of marketing which has been affected by COVID-19, but not all of the effects of COVID-19 have been negative. Affiliate marketing has managed to survive, and even thrive, during these difficult times. Let us, therefore, briefly explore how affiliate marketing has been affected by COVID-19.
