Human beings are well-known for their interest in aesthetics. We are often concerned with how things look and are renowned for favoring something that looks good. More often than not, if we deem something unpleasant to look at, we end up disliking it. Though this phenomenon exists among all humans, few understand why it occurs. It is, nonetheless, important for marketing enthusiasts to understand this, because it will affect their future strategies. Let us, therefore, briefly explore the science of design by looking at website and logo creation.