Category: Email marketing

Email marketing, the practice of sending various kinds of content to subscribers via email, has been rather popular for a long time. More and more people have access to an email account, and more and more people are consuming content and subscribing to newsletters, which means that email marketing will continue to grow. This has particularly been the case during the COVID-19 pandemic. As a result of the pandemic, many people have been forced to stay at home, leaving them unable to work or go out. Though this has been catastrophic for the vast majority of sectors, email marketing has grown as a result of the pandemic. Let us briefly explore how this happened.

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.

 

AS a result of the COVID-19 pandemic, many brands have increased their use of email marketing in order to make customers aware of how they are tackling the virus. Many emails have been sent out regarding shipping or availability of products, for example, which has led to consumers being more actively aware of the brands they love. The brands have sent out emails in order to ensure that consumers have the brand at the forefront of their minds, which has certainly been the case for some people.

According to some sources, 44% more emails have been sent out during the pandemic. This is all well and good, but the emails are only effective if they are relevant and written in the correct manner. Of course, this has been a time of much hardship and sorrow, so brands must be aware of this and their emails ought to reflect the experiences of the people. By doing so, brands are better able to connect with consumers, generate leads, and increase sales.

 

It will be interesting to see how email marketing changes once the pandemic declines further. It is, in the eyes of some people, one of the most reliable marketing strategies, so it would not be unlikely to see it grow further. As always, only time will tell.

Email marketing is a highly useful tool that enables your company to grow quickly and effectively. It is one of the most reliable marketing strategies and has proven itself time and time again. Let us, therefore, briefly explore five benefits of email marketing

Firstly, email marketing is beneficial because it allows you to reach a global audience. This means that you are more likely to gain customers from all over the globe, hence increasing the popularity of your company. This is really important because it is the best way to grow your brand.

Secondly, email marketing is beneficial because it is easy to do. In comparison to other forms of marketing, email marketing is relatively straightforward and effective. It simply requires precision and tactical work.

Thirdly, email marketing is relatively cheap in comparison to other forms of marketing. This means that your expenditure will be low, and that you’ll still be able to succeed despite not spending much.

The fourth benefit of email marketing is that it enables you to deliver a clear and concise message to your audience. You are able to engage with them in a proper manner, therefore building a good relationship with your customers.

 

Finally, email marketing can be considered as useful because it can increase traffic to your website. This means that you are more likely to have consumption, or investment, or both. This is wholly beneficial for your brand, especially when you are just starting out.

We hope that these five points will show you just how useful email marketing can be. It has a great track record and is a great starting point for anyone who is new to the world of marketing. It simply requires precision, research, and continued effort.

NXT Generation have access to over 75+ lists worldwide, 22 of those lists are exclusive to us and we have our own list of 150,000 all working on a cost per lead basis, delivering high quality leads for our clients if you are interested in email marketing for your product please email the team info@wearenxtgeneration.com Thank you.