The modern world places a large emphasis on technology. More specifically, many of the world’s systems and sectors function as well as they do thanks to recent technological advancements. This fact remains true within the world of marketing. Many successful marketing campaigns are driven by strong digital features, including AI algorithms, video content, and beautiful websites. Despite all of this, digital marketing is not the only way to go. One can choose more analogue routes.
Hello, my name is Johnathan Pach and I’m the Founder and CEO of NXT Generation. My company concentrates on presenting clients with the most inventive marketing solutions pertaining to investments, real estate, wellness and travel companies, and much more.
My company is also recognised as a prominent lead generation agency, and an outstanding video marketing company. Through social media and video marketing campaigns, we are able to maximise profits for any company, whilst simultaneously boosting said company’s global profile across a wealth of platforms.
The Lead Generation Process
Though many different lead generation strategies exist, the lead generation process, at its core, remains the same. Here is how things tend to work:
1. Develop an understanding:
For businesses taking on their own lead generation campaigns, it is firstly important to research and understand your customer base, so that you can establish their preferences. To make this task easier, many businesses delegate the process to lead generation companies.
If there is one thing we can all agree on, it is this: lead generation is not easy.
Why is generating leads so difficult?
Well, one reason is because the lead generation space is so competitive. There are so many marketing companies in the world right now, each with the desire to be the best. Naturally, then, it can be difficult to compete at times.
What is a Lead Generation Company?
To understand what a lead generation company is, we must first understand what is meant by a lead. Put simply, a lead is an individual who shows interest in the goods or services of a particular company. Now, there are many ways in which a lead may display interest in a company – one way is through completing surveys created by a company that they’re interested in.
What is most important, though, is ensuring that leads are reliable and can be converted into sales. This is where lead generation companies come in. Lead generation companies oversee the process of attracting potential leads and converting them into buying customers. In other words, lead generation companies use marketing strategies to entice potential leads, warm up said leads, and direct said qualified leads to businesses. Lead generation companies can attract leads through a multiplicity of marketing strategies, including voice qualified lead generation campaigns, PPC lead generation campaigns, email marketing campaigns and much more (check out our services page for a more detailed list of the various lead generation strategies).
When we’re trying to improve ourselves, we tend to follow a pattern. Firstly, we ask ourselves why we want to improve and think about how we can improve. After that, we often look to the most successful people in our chosen discipline to see whether they can help us to improve. The latter stage, that of looking to the most successful, is common across all disciplines. In sport, for example, we often find ourselves copying our sporting idols. The same is true in our discipline, lead generation. One of the best ways to improve your lead generation strategies is by analysing what the best people do. As such, let us briefly explore how some of the top performers within the field of lead generation continue to succeed.
We’ve said it before and we’ll say it again here – at NXT Generation, we view PPC Leads, at their core, as our way of making leads come looking for you. For those of you who don’t know, PPC stands for pay per click and uses Google and Bing advertisements to direct potential customers straight into your inbox. The PPC lead generation method has been an essential part of the NXT Generation strategy for a number of years. We pride ourselves on our capability to meet your PPC needs, as well as our ability to show you just why you should invest in PPC for your lead generation. With this in mind, let us briefly explore the benefits of PPC.
It seems fair to say that 2020 has been a very strange and complicated year. The coronavirus pandemic has dominated much of the year and it seems that it will continue to do so. The pandemic has caused a lot of complications around the globe, which has resulted in much change. Many people have been forced to change the way they live, businesses have had to change the way in which they function, and governments have had to change their methods for protecting people. Generally speaking, it has been a difficult year for us all. With that being said, let us explore how marketing and lead generation has functioned in 2020.
We are so happy to receive the award from Corporate Vision Magazine for “Best Global Investment Lead Generation Agency of the year 2020”.
We were delighted to be interviewed by the well established Corporate Vision Magazine about what the future holds for NXT Generation going into 2021.
The full interview is available below.
Accredited Investor Leads
At NXT Generation, we are renowned for providing accredited investor leads. We are known for being trustworthy and reliable – investment brokerages can always count on us to deliver. As a well-respected figure within the financial industry, we are always looking to improve ourselves so that we can help you achieve your goals.
How We Work
We use a multitude of strategies to generate accredited investor leads. We like to tailor our strategies to the budget of our clients so that we can offer an affordable service. Quite often, we use platforms such as Facebook, LinkedIn, and Google because these prove to be excellent platforms for online marketing. We also specialize in email marketing and video marketing.
As aforementioned, we are known to be trustworthy and reliable. We always understand the needs of our clients and are not afraid to arrange further consultations if they are deemed necessary. Our main aim is to build lasting relationships with brokerages, whilst providing leads on a monthly basis. Our staff are well-trained experts, which allows us to work with big businesses from a wide variety of locations. We want to be known as the frontrunners in the lead generation industry, so we strive to set the bar as high as possible.
The Starting Point
We like to start by discussing your requirements and business goals. This gives us a good picture of your company, which enables us to design a strategy that will fit your needs. Our personable staff will make you feel very comfortable, so we can ensure that things will run smoothly from the outset. Just get in touch with us through our website, and we’ll take care of the rest.
Brokerages could slave away through in-house lead generation, but this would mean slow progress. That is why we guarantee brokerages that we provide an efficient service, which will help them to save costs and increase their returns through our accredited investor leads.
Find out more about our accredited investor lead generation service here.
When it comes to marketing, it is really important for you to generate good leads. This will enable your company to grow and develop, because you will be able to reach a wider, more diverse audience. Lead generation is only possible, however, if you have a good strategy in place. There are many different ways to generate leads, but you should choose one that will suit your company, and be sure to adapt it based on your goals. Here are our top ten tips for lead generation:
1. Use Social Media – By using social media, you will be able to reach a wide array of people, some of whom will definitely fit your target audience. Moreover, social media can allow you to find a new target audience!
2. Track Your Leads – It is really important to keep note of how your lead generation is going. This will allow you to find solutions for your weak areas, whilst also boosting your strong areas.
3. Watch the Competition – Your competitors may have strategies that could benefit your campaign, so be sure to keep an eye out for what they are doing.
4. Quality over Quantity – Your content needs to be of a high quality if you are looking to generate good leads. Be sure to take your time to think. Be thorough and be precise.
5. Use Email Marketing – Email marketing is a great tool for generating top quality leads – be sure to invest into it!
6. Engage with Influencers – Influencers are able to boost your business profile, so be sure to build good working relationships with them.
7. Voice Qualified Leads – Voice qualified leads help to generate sustainable growth, so they’re really helpful when you’re starting out.
8. Be Persistent – Things may not always work out on your first try, so be sure to keep trying.
9. Be Reflective – It is important to analyse past performances, so that you can improve as you go along.
10. Be Passionate – You have to enjoy yourself – this will give you the best possible chance to generate high quality leads.
Check out the rest of site for more services that will allow you to generate leads.
COVID-19 & Lead Generation
COVID-19, otherwise known as coronavirus, is continuing to affect the way in which we live our lives. COVID-19 is still spreading across the globe, which has forced many national authorities to implement greater measures against the virus. The United Kingdom and India, for example, are two of the latest nations to announce lockdown-style measures. As a result of these measures, fewer people are leaving their homes (unless it is necessary for them to do so). It seems, then, that they are more likely to spend time on their mobile devices, in order to pass the time. This, too, could be the case for investors. Let us, therefore, briefly explore how lead generation could be affected by COVID-19.
COVID-19 could lead to a spike in lead generation. This is because investors have more time to look for new opportunities whilst they are being forced to stay at home. What is more, investors are able to spend more time talking to businesses, thus meaning that they will be able to better dissect the information that they receive. According to Vodafone, there has been a 50% increase in internet usage across European countries. The Global Web Index also shows that 37% of millennials are using social media more often as a result of COVID-19. One would assume that some of the people using the internet and social media will be investors, so it seems that now is a great chance for businesses to perfect their marketing schemes!
As well as using the internet more often, investors will be watching more TV as a result of COVID-19. This means that they are more likely to come across TV advertisement(s), which increases the likelihood of them investing in what they see. This can only be the case, however, if the advertisement is precise, accessible and eye-catching.
In conclusion, COVID-19 provides businesses with an opportunity to attract potential investors, because the investors will have more free time. It is vital, therefore, for businesses to really work on their marketing strategies, in order to use the COVID-19 lockdown to their advantage. Now is a great time for lead generation, so be sure to stay focused!