Generally speaking, your identity defines who you are. For some people, they’re defined through their work. Part of Boris Johnson’s identity, for example, is that he is the British Prime Minister. Many people, however, are defined by other things, including their hobbies, relationships, characteristics, and so on. Whatever the case, it appears that identity matters. Identity really matters. For this reason, it is important to emphasise the value of having a strong brand identity. A good brand identity, experience suggests, can seriously improve your chances of success. In this blog, we’ll briefly explore the benefits of having a strong brand identity, and suggest how you can develop a good brand identity.