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Category: Uncategorized

The importance of Brand Identity.

Brand Identity

Generally speaking, your identity defines who you are. For some people, they’re defined through their work. Part of Boris Johnson’s identity, for example, is that he is the British Prime Minister. Many people, however, are defined by other things, including their hobbies, relationships, characteristics, and so on. Whatever the case, it appears that identity matters. Identity really matters. For this reason, it is important to emphasise the value of having a strong brand identity. A good brand identity, experience suggests, can seriously improve your chances of success. In this blog, we’ll briefly explore the benefits of having a strong brand identity, and suggest how you can develop a good brand identity.

One reason why brand identity matters is because your brand identity reflects your brand’s personality. In other words, people gain an idea of your values, aims, and general ethos through your brand identity. As such, it is vital that your brand’s identity and personality match up, and that they reflect your company in the best possible way. On top of this, brand identity matters because a strong brand identity can lead to customer loyalty, consistency in your marketing messages, and increased awareness of your company’s unique features.

With this in mind, you might ask: How can we strengthen our brand identity? One way of doing this is through building your identity around your story. By focusing on your brand’s story, your identity will appear genuine, and will likely have an emotional impact on consumers. Furthermore, you can strengthen your brand identity through video marketing campaigns, regular reviews of your company’s values, and consumer polls.

Hopefully, this blog has given you an insight into the value of brand identity, and shown you a few ways to strengthen your brand’s identity. If there is one thing to take away, it is this: when building your brand, focus on establishing a personable entity, one that people can rely on, connect with, and relate to. If you do this, you will be one step closer to success!

What is Affiliate Marketing?

According to Pat Flynn, “affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products”. This definition is very straight forward, but it still gives a good insight into the discipline of affiliate marketing. This is a discipline which continues to change slightly, as the times change, just like all other areas of marketing. It is also an area of marketing which has been affected by COVID-19, but not all of the effects of COVID-19 have been negative. Affiliate marketing has managed to survive, and even thrive, during these difficult times. Let us, therefore, briefly explore how affiliate marketing has been affected by COVID-19.

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AI is taking over the Advertising world!

It is very clear that marketing is an ever-changing discipline. As technology develops and tastes change, the marketing world will also be altered. Of course, the fundamentals of marketing are likely to remain in place, but this doesn’t mean that other components of marketing will fail to see change. One area of marketing that has seen change over recent years is advertising. The strategies deployed by firms when it comes to advertising have changed with the times, as more and more firms have started to use artificial intelligence in order to advertise. With this in mind, let us briefly explore how AI can be used in advertising and some of the benefits of using AI when advertising.

Artificial intelligence can be used, when advertising, as a means to getting the attention of your target audience. Specific programs and software can be put into place in order to personalize a consumer’s ads based on their searches or recent purchases. This means that when a consumer searches for products that your company may sell, the AI software will advertise your products to said, consumer. Evidently, the benefit of this approach is that it means that your site can generate more traffic, and that you can increase sales and lead generation.

 

AI is also beneficial for advertisement because it allows you to better understand consumer habits. By understanding a consumer’s habits, you can tailor the message of your ads to match the wants of the consumer. Moreover, AI can help to reduce costs and improve efficiency, since the technology learns rapidly from the data with which it is supplied, thus allowing it to produce speedy results.

 

In essence, AI can help you to boost sales because it allows you to be on top of your advertising. It will be interesting to see the future of AI, and whether AI will completely take over the world of advertising and marketing.

Email open rates have consistently maintained growth during COVID, reaching a high of 27%!

Email marketing, the practice of sending various kinds of content to subscribers via email, has been rather popular for a long time. More and more people have access to an email account, and more and more people are consuming content and subscribing to newsletters, which means that email marketing will continue to grow. This has particularly been the case during the COVID-19 pandemic. As a result of the pandemic, many people have been forced to stay at home, leaving them unable to work or go out. Though this has been catastrophic for the vast majority of sectors, email marketing has grown as a result of the pandemic. Let us briefly explore how this happened.

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.

 

AS a result of the COVID-19 pandemic, many brands have increased their use of email marketing in order to make customers aware of how they are tackling the virus. Many emails have been sent out regarding shipping or availability of products, for example, which has led to consumers being more actively aware of the brands they love. The brands have sent out emails in order to ensure that consumers have the brand at the forefront of their minds, which has certainly been the case for some people.

According to some sources, 44% more emails have been sent out during the pandemic. This is all well and good, but the emails are only effective if they are relevant and written in the correct manner. Of course, this has been a time of much hardship and sorrow, so brands must be aware of this and their emails ought to reflect the experiences of the people. By doing so, brands are better able to connect with consumers, generate leads, and increase sales.

 

It will be interesting to see how email marketing changes once the pandemic declines further. It is, in the eyes of some people, one of the most reliable marketing strategies, so it would not be unlikely to see it grow further. As always, only time will tell.

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