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NXT Generation Exhibited At The Dubai Expo Future Innovation Summit 2021

Hello, my name is Johnathan Pach and I’m the Founder and CEO of NXT Generation. My company concentrates on presenting clients with the most inventive marketing solutions pertaining to investments, real estate, wellness and travel companies, and much more.

My company is also recognised as a prominent lead generation agency, and an outstanding video marketing company. Through social media and video marketing campaigns, we are able to maximise profits for any company, whilst simultaneously boosting said company’s global profile across a wealth of platforms.

Spotlighting lead generation, we produce highly-targeted campaigns that are certain to result in qualified leads. Our campaigns are diverse and include email marketing services, voice qualified lead generation and PPC lead generation. Furthermore, we come together to design customised content for platforms such as YouTube, Instagram and TikTok. We do this through high-end video productions – including animation and virtual reality – all of which utilise the latest marketing technology and strategies.

In spite of the chaotic nature of the past few years, NXT Generation has experienced great levels of success. Notably, we have been given a number of prestigious awards, I am the Exclusive UK representative for The Private Office of Sheikh Saqer Bin Mohamed Al Qasimi based in Dubai, driving key global businesses to establish themselves within the UAE with the help of the Dubai Royal Family.

I’d like to express my gratitude with attending & exhibiting at The Future Innovation Summit 2021. Being surrounded by so many leading figures from industries like healthcare, real estate, education, blockchain, cryptocurrencies, and more, is was a huge privilege. I have thoroughly enjoyed the talks, the networking opportunities and would like to take this opportunity to thank my fellow attendees for their insights. I’d also like to thank The Private Office for allowing me to attend and speak at this fantastic event not forgetting our incredible Honouree Award for all of our hard work we have accomplished in the UAE this year.

I spent some time thinking about what the Summit meant to me. Through this period of reflection, I came to the conclusion that the Summit represents the perfect opening to push the boundaries of what is possible, to lay the groundworks for what is to come, to collaborate with interesting minds, and improve the lives of many. With this in mind, I have tailored my feedback to do these things with respect to my area of expertise. More specifically, I shall spend time exploring future-proof lead generation strategies for all businesses, content marketing methods that’ll improve any brand’s performance, and other, more general, business marketing approaches.

Beginning with lead generation, I’d like to firstly offer you a quote from the Greek Philosopher, Aristotle – “man is by nature a social animal”. Now, I’m sure that some of you will be thinking: what have the words of a Grecian Philosopher got to do with lead generation? Well, it’s quite simply really: lead generation is, like mankind, inherently social. In other words, lead generation, by its very nature, can be understood as involving social exchanges between humans with similar interests.

To put it more formally, lead generation can be defined as the process through which companies discover and entice clients, transforming them from potential consumers into genuine buyers. The lead generation process, research indicates, is one that lots of businesses pay attention to but struggle with. According to Hubspot, 61% of marketers label lead generation as their primary challenge. Moreover, 53% of marketers dedicate no less than half of their budget to lead generation.

These figures confirm two things. Firstly, they suggest that many businesses see lead generation as an essential component of their business model. Secondly, as aforementioned, they suggest that lead generation is difficult. There are, however, a number of simple ways to overcome the difficulties associated with lead generation, and to thrive.

Firstly, if you’re looking to enhance your lead generation strategies, then you must embrace technology. Technology is your friend when it comes to generating leads because it can make the process more efficient and self-sufficient. Accordingly, once your system is set up, the leads will come rolling in.

One type of technology that many people adopt for lead generation purposes in artificial intelligence, or AI. This type of technology is helpful because it works so fast, can process huge amounts of data, and makes smart recommendations for your lead generation campaigns. In fact, AI is so popular when it comes to lead generation that 80% of marketers believe automation – often through AI – generates more qualified leads.

Secondly, social media is an excellent place for your lead generation campaigns, so be sure to implement social strategies when generating leads. According to the Social Media Examiner, 66% of marketers generate leads from social media after devoting only six hours per week to social marketing. Why is this the case? Well, it’s because social media allows you to target your audience through many methods – story posts, in-feed posts, hashtags, and so on. Moreover, because so many people use social media, you are able to target new demographics that you previously could not reach. Social media advertisements are also highly targeted, meaning that people your target audience will see them.

Also, to improve your lead generation strategies, you should monitor your competition. This is essential because lead generation is all about learning. Put simply, if you can learn about the different lead generation strategies, then you’ll get ahead. One of the best ways to learn about lead generation is by monitoring your competition, which can take place through analysing their services, critiquing their website layout, or checking out their internal infrastructure. Whatever the case, use what you learn from your competitors to enhance your lead generation campaigns.

Another way to enhance your lead generation strategies is by improving your response speed. This is beneficial because the speed with which you respond to a consumer’s enquiry directly affects the probability of that inquiry converting into a genuine sales pipeline. In fact, research suggests that a consumer is 21 times more likely to become a qualified lead if they are contacted within five minutes of their initial enquiry. A great way to improve your response speed is through automation. One example of an automated lead generation tool is a chatbot. These tools enable you to automatically process a consumer’s request and send out the relevant response, meaning that there is no delay caused by a human operator.

Lastly, no matter which platform you decide to generate leads on, try your best to implement video marketing strategies. Videos are extremely useful tools for lead generation because they’re quick, accessible and often evoke emotion from a client. This is exactly what you need when you’re trying to attract new clients because you want them to understand you, to trust you and to connect with you. Video lead generation strategies are so effective that 83% of video marketers say video has helped them to generate leads and 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

These techniques represent an essential part of NXT Generation’s overall strategy for lead generation. However, these methods alone do not equate to business and marketing success. At NXT Generation, we believe that our lead generation strategies are best coupled with a specific type of marketing: content marketing.

Content marketing focuses on sharing appropriate and consistent content with consumers in order to generate sales. This type of marketing, many would suggest, is one of the most useful because so many people have access to content on the internet. According to research from Statista, the global digital population is slightly in excess of 4 billion people.

This whopping figure shows just how many people have access to a brand’s content, which means that it is no surprise that 91% of B2B marketers utilize content marketing strategies when growing their audience and reaching clients. With the sheer number of content marketers out there, it is vital to ensure that one’s content marketing strategies are unique and capable of making one stand out. Here’s how I think this can be done.

Firstly, it’s crucial that your content mirrors your brand’s image. This is important because authentic and genuine content is more likely to get consumers to engage with your brand, consequently increasing the chance of you generating leads and sales. Driving engagement is one of those things that many firms struggle with, especially when it comes to content marketing. This is proven by reports from Zazzle Media, which suggest that 65% of companies find it hard to create engaging content.

The easiest way to drive engagement, as mentioned above, is to produce content that is consistent with your brand. This claim is supported by investigations conducted by the Content Marketing Institute, which highlight how 72% of marketers believe content marketing increases engagement. So, be unique, be honest and be personable. If you can do this, then your content marketing efforts will be well rewarded.

Secondly, a good way to gain a consumer’s trust through content marketing is by offering them something for free. You could, for instance, embed a free guide within your content, which consumers can download and keep. If you do this, then consumers are more likely to appreciate your business. Subsequently, consumers will be more likely to engage with your brand in future, which increases your chances of generating sales. Remember: content marketing is all about building awareness of your brand. So, the more you can offer a potential client, the better off you’ll be in the long-run.

Thirdly, with content marketing, as with all types of marketing, consistency is essential. You must be able to produce regular content for your clients and consumers to view. If you cannot, then people are likely to lose interest in your company, which could negatively impact your potential for growth. The easiest way to drive consistency is to create a content calendar. This is really useful because it means you know exactly what you should be posting, and when you should be posting it. In essence, a content calendar makes your content marketing strategies more streamlined, thereby reducing the likelihood of errors.

Alongside content marketing, we at NXT Generation value a variety of marketing methodologies. Email marketing, for instance, is particularly popular. According to research conducted by Statista, there were approximately 3.9 billion email users in 2019. This figure is expected to grow to around 4.3 billion users by 2023. What is more, it is estimated that over 347 billion emails will be sent each day in 2022. With so many people sending and reading emails, it seems to be a great marketing tool.

When it comes to email marketing, it is vital to have emails and Google PPC landing pages that are interactive (perhaps by including clickable buttons, brochures or polls). If you can produce emails and Google PPC landing pages like this, then you’re better able to engage with a consumer. As a result, you develop a better understanding of them – of their needs, interests, habits, and so on – which you can use for future marketing purposes. On the flip side, the consumer feels as if they are cared about because you are actively asking them for input, thereby making their experience more positive and memorable.

We also emphasise the value of having a strong website. As a business, you want a website that is eye-catching, easy to navigate, and easy to understand. This is important because these features will give your potential client a great experience, thereby meaning that they’re more likely to return to your site. On the flip side, a bad website is more likely to cause a customer to move away from your business, which means your lead generation efforts will suffer directly. So, focus on your website design and vibe. If you can do this, then you’re far more likely to effectively market your product.

To draw things to a close, I’d like to give you a final quote, this time from Henry Ford – “stopping advertising to save money is like stopping your watch to save time”. Now, I hope you’ll agree that the snappy nature of this quote makes it quite humorous. More importantly, though, I hope you’ll acknowledge just how correct it is. Marketing and lead generation – whether it be through social media content, video, or email – is what makes businesses function. Without these things, many businesses would struggle, simply due to a lack of exposure. So, with the future in mind, let us continue to champion marketing and lead generation, using some of my aforementioned techniques, so that businesses can continue to thrive and so that the world can continue to improve.


Johnathan Pach CEO NXT Generation

The NXT Generation Lead Generation Process ..

The Lead Generation Process

Though many different lead generation strategies exist, the lead generation process, at its core, remains the same. Here is how things tend to work:

  1. Develop an understanding: For businesses taking on their own lead generation campaigns, it is firstly important to research and understand your customer base, so that you can establish their preferences. To make this task easier, many businesses delegate the process to lead generation companies.

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What is Affiliate Marketing?

According to Pat Flynn, “affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products”. This definition is very straight forward, but it still gives a good insight into the discipline of affiliate marketing. This is a discipline which continues to change slightly, as the times change, just like all other areas of marketing. It is also an area of marketing which has been affected by COVID-19, but not all of the effects of COVID-19 have been negative. Affiliate marketing has managed to survive, and even thrive, during these difficult times. Let us, therefore, briefly explore how affiliate marketing has been affected by COVID-19.

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AI is taking over the Advertising world!

It is very clear that marketing is an ever-changing discipline. As technology develops and tastes change, the marketing world will also be altered. Of course, the fundamentals of marketing are likely to remain in place, but this doesn’t mean that other components of marketing will fail to see change. One area of marketing that has seen change over recent years is advertising. The strategies deployed by firms when it comes to advertising have changed with the times, as more and more firms have started to use artificial intelligence in order to advertise. With this in mind, let us briefly explore how AI can be used in advertising and some of the benefits of using AI when advertising.

Artificial intelligence can be used, when advertising, as a means to getting the attention of your target audience. Specific programs and software can be put into place in order to personalize a consumer’s ads based on their searches or recent purchases. This means that when a consumer searches for products that your company may sell, the AI software will advertise your products to said, consumer. Evidently, the benefit of this approach is that it means that your site can generate more traffic, and that you can increase sales and lead generation.


AI is also beneficial for advertisement because it allows you to better understand consumer habits. By understanding a consumer’s habits, you can tailor the message of your ads to match the wants of the consumer. Moreover, AI can help to reduce costs and improve efficiency, since the technology learns rapidly from the data with which it is supplied, thus allowing it to produce speedy results.


In essence, AI can help you to boost sales because it allows you to be on top of your advertising. It will be interesting to see the future of AI, and whether AI will completely take over the world of advertising and marketing.

Email open rates have consistently maintained growth during COVID, reaching a high of 27%!

Email marketing, the practice of sending various kinds of content to subscribers via email, has been rather popular for a long time. More and more people have access to an email account, and more and more people are consuming content and subscribing to newsletters, which means that email marketing will continue to grow. This has particularly been the case during the COVID-19 pandemic. As a result of the pandemic, many people have been forced to stay at home, leaving them unable to work or go out. Though this has been catastrophic for the vast majority of sectors, email marketing has grown as a result of the pandemic. Let us briefly explore how this happened.

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.


AS a result of the COVID-19 pandemic, many brands have increased their use of email marketing in order to make customers aware of how they are tackling the virus. Many emails have been sent out regarding shipping or availability of products, for example, which has led to consumers being more actively aware of the brands they love. The brands have sent out emails in order to ensure that consumers have the brand at the forefront of their minds, which has certainly been the case for some people.

According to some sources, 44% more emails have been sent out during the pandemic. This is all well and good, but the emails are only effective if they are relevant and written in the correct manner. Of course, this has been a time of much hardship and sorrow, so brands must be aware of this and their emails ought to reflect the experiences of the people. By doing so, brands are better able to connect with consumers, generate leads, and increase sales.


It will be interesting to see how email marketing changes once the pandemic declines further. It is, in the eyes of some people, one of the most reliable marketing strategies, so it would not be unlikely to see it grow further. As always, only time will tell.

This is what we do!

Accredited Investor Leads

At NXT Generation, we are renowned for providing accredited investor leads. We are known for being trustworthy and reliable – investment brokerages can always count on us to deliver. As a well-respected figure within the financial industry, we are always looking to improve ourselves so that we can help you achieve your goals.

How We Work

We use a multitude of strategies to generate accredited investor leads. We like to tailor our strategies to the budget of our clients so that we can offer an affordable service. Quite often, we use platforms such as Facebook, LinkedIn, and Google because these prove to be excellent platforms for online marketing. We also specialize in email marketing and video marketing.


Our Reputation

As aforementioned, we are known to be trustworthy and reliable. We always understand the needs of our clients and are not afraid to arrange further consultations if they are deemed necessary. Our main aim is to build lasting relationships with brokerages, whilst providing leads on a monthly basis. Our staff are well-trained experts, which allows us to work with big businesses from a wide variety of locations. We want to be known as the frontrunners in the lead generation industry, so we strive to set the bar as high as possible.



The Starting Point

We like to start by discussing your requirements and business goals. This gives us a good picture of your company, which enables us to design a strategy that will fit your needs. Our personable staff will make you feel very comfortable, so we can ensure that things will run smoothly from the outset. Just get in touch with us through our website, and we’ll take care of the rest.

Our Guarantee

Brokerages could slave away through in-house lead generation, but this would mean slow progress. That is why we guarantee brokerages that we provide an efficient service, which will help them to save costs and increase their returns through our accredited investor leads.

Do you have a vision turn your business into a fully functional App????

Designing an app can be difficult. That is why we are here to help you along the way. We are able to help you turn your vision, your dream, into a viable and valuable application. Our designers and developers are the best in the business – they are capable of truly great things! We can help you by offering you real-time insight into the creation of your app, thus allowing you to be there every step of the way. Our process is truly incredible and will help you to design an app that stands out from the crowd. Let us briefly explore how this is done.

To begin with, we like to gather the app purpose and its functionality requirements, in order to ensure that we tick all of your boxes. We then move onto designing the app. At this point, we like to provide you with detailed sketches and digital models of your app. These give you the best insight into how your app might function. Once this is done, we move onto developing and testing your app. We are very thorough during this stage of the process because we certainly want to avoid all future complications. That is what makes us the best.

Once all these steps have been taken, we are ready for launch. The process may sound somewhat simple, but it requires much precision and craftsmanship. We work tirelessly behind the scenes to give you the best that we can. We pride ourselves on our ability to deliver a product that will meet your needs. We hope that one day we could partner with you and that, together, we could create a truly magnificent app.


The isolation period is showing signs of business growth and increased marketing expenditure.

COVID-19 has had a major impact upon many people’s lives. The virus has forced many countries into lockdown, which has meant that many people are unable to work. People within the marketing industry can, however, operate from home. This is a key time for those within the marketing industry because there are signs of growth within the industry. It is vital, therefore, for marketing companies to keep up to date, so that they can capitalise upon any opportunities for business. Let us briefly, therefore, explore the ways in which the marketing industry has changed during this global pandemic.


Firstly, lead generation has increased. This is because investors have more time to talk to companies, see television advertisements, and read online marketing campaigns. They are, therefore, more likely to want to invest. Business is particularly strong for the sector of alternative investment. In particular, investments into wine, gold, and art are on the rise. As it stands, they all have an entry-level of £5,000, which makes it more expensive for people to obtain quality leads, but it seems to be worth the price!



Moreover, email marketing and voice qualified leads are performing really well. The former is allowing companies to gain more exposure to a more diversified audience. In addition, the latter is allowing businesses to grow in a sustainable manner. It seems fair to conclude, therefore, that marketing companies ought to do their best to capitalise on these opportunities. Be thorough, be confident, and be clear – this will allow you to succeed during these unprecedented times!


STAY AT HOME and sign up to Jordan Belforts Straight Line sales training system.

We are delighted to be working with Jordan Belfort and his tenacious  team in NYC. We are running multiple marketing campaigns for JB, filling up his bums on seats for the “straight line sales training system” targeting global investors/business owners & entrepreneurs.

The lead drive has been phenomenal and we are seeing fantastic results with all live marketing campaigns. Whilst everyone is in global isolation, NOW is the time to self educate yourself and who better to teach you about sales/business development than the man himself “The Wolf of Wallstreet” Jordan Belfort!.


Fell free to sign up to the JB  Straight Line system program. This is a turnkey solution for transforming your salesforce into a highly motivated team of top producers. 

Straight Line Sales Corporate is a fully interactive, robust online sales training program. With over 75 easy-to-learn lessons, hundreds of hours of immersive video, and industry-specific coaching, it’s the closest thing in the world to being trained by Jordan Belfort live, in-person, and one-on-one.


IF YOU WANT TO GET INVOLVED PLEASE EMAIL US info@wearenxtgeneration.com and we can get one of the JB team to giving you a call.


Many Thanks


COVID-19 is causing a spike in our investment lead generation!

COVID-19 & Lead Generation

COVID-19, otherwise known as coronavirus, is continuing to affect the way in which we live our lives. COVID-19 is still spreading across the globe, which has forced many national authorities to implement greater measures against the virus. The United Kingdom and India, for example, are two of the latest nations to announce lockdown-style measures. As a result of these measures, fewer people are leaving their homes (unless it is necessary for them to do so). It seems, then, that they are more likely to spend time on their mobile devices, in order to pass the time. This, too, could be the case for investors. Let us, therefore, briefly explore how lead generation could be affected by COVID-19.

COVID-19 could lead to a spike in lead generation. This is because investors have more time to look for new opportunities whilst they are being forced to stay at home. What is more, investors are able to spend more time talking to businesses, thus meaning that they will be able to better dissect the information that they receive. According to Vodafone, there has been a 50% increase in internet usage across European countries. The Global Web Index also shows that 37% of millennials are using social media more often as a result of COVID-19. One would assume that some of the people using the internet and social media will be investors, so it seems that now is a great chance for businesses to perfect their marketing schemes!


As well as using the internet more often, investors will be watching more TV as a result of COVID-19. This means that they are more likely to come across TV advertisement(s), which increases the likelihood of them investing in what they see. This can only be the case, however, if the advertisement is precise, accessible and eye-catching.

In conclusion, COVID-19 provides businesses with an opportunity to attract potential investors, because the investors will have more free time. It is vital, therefore, for businesses to really work on their marketing strategies, in order to use the COVID-19 lockdown to their advantage. Now is a great time for lead generation, so be sure to stay focused!

COVID0-19 can bring so many positives for business owners, marketing & lead generation.

Coronavirus and Marketing

According to the NHS, COVID-19 is a new illness that can affect your lungs and airways. The illness is triggered by a virus called coronavirus. This virus has caused a global pandemic and forced many people to self-isolate. The virus continues to spread worldwide, which has caused governments to implement new measures, in order to stop the spread. Coronavirus, or COVID-19, has forced many people to reflect on the way in which they lead their lives. It has made people realise how precious life is, and has caused them to change their current mode of living. With this in mind, let us explore how COVID-19 may affect marketing companies, and how it may force them to change the way in which they operate.

Coronavirus will force many businesses to stop what they are doing. From a marketing perspective, this could be beneficial, since business owners could reflect on how their business is functioning. They will be able to analyse their content, for example, and realise how they can improve it. Moreover, they could create new strategies that may improve the services that they offer. In essence, this forced stoppage will allow reflection upon one’s strengths and weaknesses when it comes to marketing strategies.


In addition, lead generation has the potential to pick up as a result of coronavirus. This is because many investors will be at home, which means that they are able to absorb more information. It is, therefore, vital for businesses to have strong marketing strategies, so that they can attract investors.


In conclusion, these are just two of the ways in which marketing companies could adapt to coronavirus (or COVID-19). Though these are tough times, we urge all companies to stay strong. We also urge you all to take care and do what you can to prevent the spread of coronavirus.

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