It is sometimes quite fun to reflect upon things that we did as children. One thing that many of us will have done is watched cartoons. Whether it was Rugrats, SpongeBob, or Rick and Morty, almost all of us have connected with an animated show on some level. Given this nostalgia for animated content, it seems useful to implement animation in one’s marketing strategy. One of the best ways to do this is through animated video content. Let us, therefore, briefly explore the benefits of animated video content.
Video marketing is huge right now. According to a recent report, conducted by HubSpot Research, 54% of consumers prefer to see videos from their favourite business over any other type of content. It seems fair to say, therefore, that it’s important for a firm to have a strategy when it comes to uploading videos on social media. According to Gary Vaynerchuk ‘the content you need to be thinking about creating and marketing on social for your business is video.’ We at NXT Generation are strong advocates of Mr Vaynerchuk’s approach and currently utilise video marketing within our campaigns with the help of Carve Productions.
We currently offer our clients the opportunity to advertise their business through videos on Facebook. By posting video ads on Facebook, one is able to reach an enormous amount of consumers. Facebook currently place a large weight on videos, so by natively posting a video onto one’s business profile one is able to reach a large number of people within one’s own community. We currently deliver more than 500 link clicks per day, which allows one to increase the publicity of one’s own brand whilst also being able to look at competitor analysis data. Such is the way of Gary Vaynerchuk – a man who is arguably one of the greatest entrepreneurs of the modern day. His method of video marketing allows one to create a profile that is smart, relevant and easily accessible. It will be interesting to see how firms implement his winning formula into their marketing campaigns and whether they too can reap such rewards.