Category: Video Marketing

Conventional strategies of marketing content are no longer relevant and effective today. This can be attributed to changes in Google algorithms that accord importance to the user engagement content is driving. Resultantly, fun, witty, and visually appealing content takes precedence over long forms of drab textual content. Social media platforms, too, are instrumental in bringing about this change. Reels on Instagram or auto-playing short videos on Facebook, for example, are capturing the attention of online audiences like never before. Video content, in a nutshell, has taken the internet by storm and is here to stay for a long time.

Video marketing is becoming an inalienable part of content strategy for advertisement purposes because videos have proved their efficacy in sparking the curiosity and interest of potential customers. Videos engage audiences, cater to their short attention spans, and make them commit to your brand’s call to action better than other content formats.

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It is sometimes quite fun to reflect upon things that we did as children. One thing that many of us will have done is watched cartoons. Whether it was Rugrats, SpongeBob, or Rick and Morty, almost all of us have connected with an animated show on some level. Given this nostalgia for animated content, it seems useful to implement animation in one’s marketing strategy. One of the best ways to do this is through animated video content. Let us, therefore, briefly explore the benefits of animated video content.

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The Importance of Video Marketing & Presenter-led Content

There has been a surge in video-orientated marketing strategies over the past few years. Really, this is not surprising, particularly if one was to considering the statistics. On average 55% of people view online videos a day. Moreover, 59% of executives say that they would rather watch a video than read a chunk of text. It is important, therefore, to have well directed video content. We at NXT Generation think that it is vital to use video marketing strategies; not only do we promote video content, but we also emphasise the importance of presenter-led content, since it is an effective way of getting across your message.

In order to generate as many leads as possible, it is important to get across your message clearly and concisely. Therefore, if you are using presenter-led video strategies, ensure that they are concise and simple. In doing so, you can ensure that your targeted audience retain as much information from your content as possible. Furthermore, by producing simple, yet effective content, one is able to attract the attention of a wide variety of consumers all of whom should be able to understand your premises. In this day and age, everyone firm is using professional presenters to get their message across. It is imperative, therefore, for your firm to do the same – only then will you be able to compete and generate the leads that you desire. In sum, when using video marketing make sure that your message is clear and concise. Also, never underestimate the importance of a good presenter, since they can add the flair and tenacity that your business may need!