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Category: Virtual Reality

Nxt Generation focusing on new Hollywood marketing partnerships

Nxt Generation focusing on new Hollywood marketing partnerships

It is fair to say that American firms are a step ahead of UK firms, particularly due to their excellent use of technology. Companies such as Hologram USA and Vortex Immersion Media are the frontrunners of marketing technology. They promote their events in a widely accessible and highly entertaining manner, therefore allowing them to gain a large number of clients. Following a meeting with the two companies, we at NXT Generation feel that you ought to know how these firms function so that you too can get one step ahead of your competitors.

Hologram USA have put their own spin on the way in which people can communicate and view live events. They offer cutting edge holographic technology to allow customers to experience their events in a whole new way. Innovative and dynamic, Hologram USA offer sporting, educational and political events through their ingenious technology. These guys are able to offer live experiences anywhere. That is what makes them so popular.

Vortex Immersion Media offer live 360 entertainment, such as concerts or corporate events. VIM have produced hundreds of events in their immersion domes which can house up to 5000 people. Their vortex domes, located in Los Angeles, are a hub for a wide range of arts and entertaining productions. Moreover, they have recently introduced immersive education; this is becoming extremely popular with children, since they can truly enjoy learning. VIM’s idea is wonderful and we are fully supportive of the work that they do.

So, there are two examples of American companies who are using immersive technology to market events and education. This is becoming extremely popular, and useful for children, as it allows people to thoroughly enjoy what they are doing. Holograms and 360 events are the future. UK firms ought to invest in order to catch up with their American competitors.

VR – Virtual Reality

VR – Virtual Reality

Virtual reality, known to most as VR, has really taken the technological world by storm over the past few years. Most of us would have seen it used by gaming or entertainment companies to well and truly ‘bring things to life’. The common image that springs to mind is a user who is immersed in the world of the dinosaurs, with a few pterodactyls to his left and a triceratops to his right. However, firms are now looking for more innovative ways to integrate VR into the work that they do, in order to generate more commercial activity. We at NXT Generation Marketing are doing just that.

We currently offer VR opportunities for clients in the areas of property investment, luxury vehicle testing and art exhibition sampling (just to name a few). For example, a client with a busy schedule may wish to view a property and they can do just that in a matter of minutes. All they must do is put on the VR headset and they can ‘roam’ around the property, without having the hassle of travelling and locating the premises. The same can apply to art viewing or car testing; one must merely put the device on their head and the rest is rather straightforward. These are just a few of the applications of virtual reality in the marketing world. It will be interesting to see what the future holds, in particular, it will be fascinating to see the next step that VR will take in the world of commerce.