COVID-19 & Lead Generation

COVID-19, otherwise known as coronavirus, is continuing to affect the way in which we live our lives. COVID-19 is still spreading across the globe, which has forced many national authorities to implement greater measures against the virus. The United Kingdom and India, for example, are two of the latest nations to announce lockdown-style measures. As a result of these measures, fewer people are leaving their homes (unless it is necessary for them to do so). It seems, then, that they are more likely to spend time on their mobile devices, in order to pass the time. This, too, could be the case for investors. Let us, therefore, briefly explore how lead generation could be affected by COVID-19.

COVID-19 could lead to a spike in lead generation. This is because investors have more time to look for new opportunities whilst they are being forced to stay at home. What is more, investors are able to spend more time talking to businesses, thus meaning that they will be able to better dissect the information that they receive. According to Vodafone, there has been a 50% increase in internet usage across European countries. The Global Web Index also shows that 37% of millennials are using social media more often as a result of COVID-19. One would assume that some of the people using the internet and social media will be investors, so it seems that now is a great chance for businesses to perfect their marketing schemes!

   

As well as using the internet more often, investors will be watching more TV as a result of COVID-19. This means that they are more likely to come across TV advertisement(s), which increases the likelihood of them investing in what they see. This can only be the case, however, if the advertisement is precise, accessible and eye-catching.

In conclusion, COVID-19 provides businesses with an opportunity to attract potential investors, because the investors will have more free time. It is vital, therefore, for businesses to really work on their marketing strategies, in order to use the COVID-19 lockdown to their advantage. Now is a great time for lead generation, so be sure to stay focused!