As the majority of you will be aware, the world is becoming more and more digital. This process of global digitalisation is taking place across many sectors, including (but not limited to) the financial sector, the transport sector, and even the real estate sector. For many people, the process of digitalisation is beneficial, insofar as it allows them to become more connected and engaged with the world. Some people, on the hand, are far more skeptical about digitalisation. Regardless of your stance on the phenomenon, it is clear that it is not going to stop anytime soon. As such, it is important to be aware of it. In this blog, we’ll briefly talk about the digitalisation of currencies in the form of cryptocurrencies.

Broadly put, a cryptocurrency is a type of digital money which usually takes the form of a token or coin. Over the past few weeks we have seen a monumental increase in the popularity of cryptocurrencies. One recent story of particular note was the $1.5 billion investment into Bitcoin by Elon Musk’s car company, Tesla. Another notable story was the announcement made by Mastercard, according to which the financial giant is set to move cryptocurrencies across its financial network at some point during the year. These announcements, and many others, suggest that large companies and individuals are paying more attention to cryptocurrencies, now more than ever.

Given the interest in cryptocurrencies, now is the best time to market them. One way of doing so is through social media platforms. One platform of particular interest is Reddit, since it contains many ‘subreddits’ dedicated to cryptocurrencies. Alternative methods of marketing cryptocurrencies include email marketing campaigns and affiliate marketing, both of which are key parts of the NXT Generation strategy. For more information on these types of marketing, be sure to check out our dedicated pages.


In summary, now is the time to take an interest in cryptocurrencies. Whether you’re an investor, marketer, or just someone keen for knowledge, cryptocurrencies are the thing for you. One word of caution, though: as with many things, it is vital to take your time with cryptocurrencies. If you are thorough in your research of cryptocurrencies, you increase your chances of success!