It is fair to say that American firms are a step ahead of UK firms, particularly due to their excellent use of technology. Companies such as Hologram USA and Vortex Immersion Media are the frontrunners of marketing technology. They promote their events in a widely accessible and highly entertaining manner, therefore allowing them to gain a large number of clients. Following a meeting with the two companies, we at NXT Generation feel that you ought to know how these firms function so that you too can get one step ahead of your competitors.

Hologram USA have put their own spin on the way in which people can communicate and view live events. They offer cutting edge holographic technology to allow customers to experience their events in a whole new way. Innovative and dynamic, Hologram USA offer sporting, educational and political events through their ingenious technology. These guys are able to offer live experiences anywhere. That is what makes them so popular.

Vortex Immersion Media offer live 360 entertainment, such as concerts or corporate events. VIM have produced hundreds of events in their immersion domes which can house up to 5000 people. Their vortex domes, located in Los Angeles, are a hub for a wide range of arts and entertaining productions. Moreover, they have recently introduced immersive education; this is becoming extremely popular with children, since they can truly enjoy learning. VIM’s idea is wonderful and we are fully supportive of the work that they do.

So, there are two examples of American companies who are using immersive technology to market events and education. This is becoming extremely popular, and useful for children, as it allows people to thoroughly enjoy what they are doing. Holograms and 360 events are the future. UK firms ought to invest in order to catch up with their American competitors.