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Influencer marketing should be a key element of every business’ marketing mix. More than ever we are seeing levels of trust decrease in paid media, and levels of trust in earned media sky rocket. Using influencers to validate your business’ proposition is becoming almost a no-brainer. But what is it?
Influencer marketing starts by assessing who your target audience, and choosing an influencer who has that audience engaged within their social community. For example, if your product or service caters to those with a heightened disposable income, then you should be working with influencers who broadcast a luxury lifestyle.
Having relationships and a database of some of the leading micro and macro influencers in the UK currently, is the reason we are so good at what we do.
Whether it’s building out an activation, organising a influencer event or negotiating the face of your upcoming seasonal campaign, these are just some of the ways you can not only build your brand presence, but also relationships with those who can use their voice to elevate your image.
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