360-degree video is growing as a tool for marketing campaigns because it allows clients to immerse themselves within the experience rather than being a passive viewer. By doing so, firms produce a real experience that their consumers cannot ignore- they are able to empathise and emote with what they are seeing. We at NXT Generation are working hard with Carve Productions to create immersive high quality videos for our clients. Thus, we would like to explore the world of 360 video marketing.
Large firms such as Facebook, Youtube and Google have all taken a leap into making 360-degree videos. By doing so, they allow their viewers to see the video from all angles simply by swiping around the screen or by tilting their device in a different direction. Simple, yet effective, this strategy allows their clients to be fully involved in their experience, therefore increasing their active awareness of the thing that they are seeing.
The production of these videos is relatively simple; all it requires is a device that can film 360 degrees, or multiple cameras to film each area. The Ricoh Theta S, for example, is a device that allows one to record high quality 360-degree videos. It is relatively well-priced in comparison to most recording devices, hence making it an excellent option.
NXT Generation are at the forefront of marketing technology, which allows us to offer a wide variety of experiences to our clients. 360-degree videos are just one of the many marketing strategies that we are able to implement.
Please check out what we have been up to here – https://youtu.be/qHvHPdRJ4PU
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