We are so happy to receive the award from Corporate Vision Magazine for “Best Global Investment Lead Generation Agency of the year 2020”.
We were delighted to be interviewed by the well established Corporate Vision Magazine about what the future holds for NXT Generation going into 2021.
The full interview is available below.
My company, NXT Generation, is just under three years old. We are currently based in London, but will soon be expanding the company via new offices in Los Angeles. With over fifteen years of experience in the world of marketing and lead generation, I decided to found NXT Generation, in order to work with high-quality clients. As a company, we help clients to strategically plan their marketing campaigns, ensuring that their expenditure is always spot on. We place a large emphasis on lead generation and tend to work with clients in the real estate industry, alternative investment industry, and trading sector.
Our lead generation strategy draws on a multiplicity of marketing methods. We like to work closely with financial publishers on a cost per lead basis. On top of this, we have access to over 75 lists globally, 22 of which are exclusive to my company. We also have our own list with Universal Real Estate News, a real-estate news portal created by us. Part of our strategy involves creating HTMLs and landing pages surrounding a client’s products, which we send out to investors around the globe.
Additionally, we have a wealth of knowledge when it comes to email marketing and voice qualified leads. Our team is well-known for producing excellent calling scripts which we use to warm up investors from all walks of life. As well as these two forms of marketing, we have a strong PPC marketing capacity and specialise in content creation. We are renowned for creating excellent websites and top-quality video content through live streams, drone footage and more.
As a company, we value our team’s experience. We use this to achieve the best leads possible. A lot of the time this requires us to go above and beyond our client’s needs, but we are always willing to do this so that we can help our clients to succeed. I guess this is because we also value hard work, determination, and creativity. As the CEO of NXT Generation, I am proud to say that we have been able to maintain this values since our establishment.
Within the media industry, we provide a wide variety of services. Our services include email marketing, video marketing, social media optimisation, virtual reality, PR Management, TV Advertising, Events Management, Voice Qualified Leads, Content Creation, Direct Mail, Influencer Marketing, Web Design & Development, App Development, PPC Lead Generation, Podcast Marketing, Real Estate Investor Leads, Will Writing Leads, and PPE!
As a company, one of our major partnerships was with eToro, a global FX trading company. We helped them through our email marketing services, and it was great to build a good relationship with them over many years. On top of this, we are currently working with the biggest real estate companies globally with DAMAC, CLARK, Emmar, Dubai Properties, Experience Invest, The High Street Group, HJ Collection, Lloyd Jones LLC to name a few, in order to generate high quality voice qualified leads and to improve their email marketing strategy. We also work directly with Airbnb, Prudential, David Lloyd, DW Fitness First, Fuzzy Brush and MONEYBET in order to improve their long-term marketing strategies through video marketing social re-targeting lead generation, PR Management and voice qualified leads. We have thoroughly enjoyed working with all of the aforementioned clients, because each of them has allowed us to enhance an aspect of our own marketing services. As a company that is ever-learning, these experiences have been highly valuable.
Our approach is very simple. It often starts with a face-to-face meeting (obviously, this has been difficult during isolation), which allows us to get to know the client, the client’s company, and the client’s goals. We also like to discuss a client’s marketing history. We want to know what has worked in the past, and what hasn’t. We really take our time to fully understand the client’s needs, because we believe this’ll allow us to work smoothly in the long-term.
Of course, we also like to tell clients about ourselves, in order to reassure them that they’re in safe hands. We like to start small with new clients, because we do not believe in rushing. By starting small, we can prove just how good we are, which we hope will allow us to secure larger campaigns with clients in future.
Our approach is very holistic. Of course, we are great at generating leads, but we like to ensure that a client’s website or social media accounts, for example, are all in check too! We believe that a holistic approach will ensure that a client’s company is fully optimised. After all, we are always wanting to help our clients as much as possible, and our holistic approach allows us to do this.
I think that our approach is what differentiates us from competitors. We aren’t just interested in making money – we genuinely want to help our clients, and we want to build good relationships, so we are willing to take our time. Unlike your typical marketing agency, we are fully-involved, and always concerned about our client’s thoughts and feelings. On top of our approach, our exclusive lists and in-house team also place us above our competitors, as they mean that we can offer the full package!
To aid our clients further, we also like to help them with recruitment. If, for example, their sales team is not so strong, we are able to help them build that team through our specialist recruitment process. Moreover, we are always innovating within the industry, and we believe that this sets us apart from the competitors. Our highly innovative PR Management strategies, for example, allow us to build a client’s brand in a creative and forward-thinking manner.
As I mentioned earlier, NXT Generation is all about learning. Our team is always improving its knowledge of the industry via research, discussions, and events, for example. This emphasis on learning, in my opinion, is what enables us to remain at the forefront of emerging trends. Without a focus on learning, it is easy to get left behind, which is why we ensure that our staff are always researching.
It is important for us to stay ahead of any developments, because we do consider ourselves to be an innovative company. That is why we push ourselves to be as creative as possible, so that we can set the pace within the market. One example of this has been our approach to content creation. By utilizing the latest VR technology, we have created marketing strategies unlike any other. In this case, we were able to use our knowledge of a relatively new phenomenon, and apply it in an innovative manner.
At NXT Generation, we are really focused on creating the best culture possible. We believe that a good internal culture is the key to success, because it ensures company-wide wellbeing. Our culture is very much centred on innovation and creation. We inspire our staff to think critically about the world of marketing, so that they create innovative marketing solutions. Our culture has good room for failure, because it is a natural part of the human condition (especially when innovating). We do, however, like to make sure we reflect on our mistakes, as well as our success, so that our whole company is firing.
When it comes to recruitment, we are all about finding young talent. We want to sustain our brand and build for the future. The best way to do this is through young, motivated, innovative, and creative individuals. We recruit people who can add a different flavour to our brand. We are, for example, always looking for people who can generate leads in a different way, or people who can create a brand-new style of content.
One example of this is our new Content Producer, Rahul Sheemar. Having worked for us in the past, Rahul has recently become an official member of the team. His impact on the brand became apparent immediately because he was willing to work his socks off and keen to help the brand grow. Since joining the team, Rahul has worked on a wide range of tasks, including web content creation, blog writing, podcast production, and much more. He has also helped us to build for the future by writing on topics like AI marketing and virtual reality. He is, in our eyes, a prime example of a hungry and inventive individual.
When it comes to brand image, we want to embody our values. That is why our brand image is creative, as you’ll see from our logo and website. We like to think of a visit to our website as a dreamlike journey, an experience that is unlike any other, and that has a magical air to it. Our brand image is also defined by trust, which we embody through our testimonials and Trustpilot reviews. As a brand, we are not afraid to be proud of our success. We do so, however, in a humble manner, which reflects the strong familial nature of NXT Generation.
Moving forward, NXT Generation is looking to expand its operation. The UK team will continue to run, but I will be moving to Los Angeles in order to build the team in the USA. With America being such a big advertising hub, we are looking to work with high-profile clients on their lead generation and marketing strategies. One area that we’ll focus closely on is TV advertising, because it is particularly popular in America. With my background in TV Presenting, TV advertising really excites me, and I am looking forward to working with my video team to book prime-time TV slots on networks such as ABC, CNBC, and Bloomberg!
On top of TV advertising, we’ll be working on many more social media marketing campaigns. With my social media optimisation team, we will be helping clients to build their presence on major platforms. We will also be taking our voice qualified lead generation approach to America.
The global pandemic has majorly shifted our lives. In the world of marketing, COVID-19 has meant that more people have been exposed to our campaigns, so we have been able to succeed. We have generated more leads during this time. Also, our open and click-through rates have increased, because people are at home consuming our content. Throughout the pandemic, we have also tried to generate more voice qualified leads. As a brand, we are proud to be the top Google search associated with voice qualified leads, which is the result of our work during these tricky times.
Podcast marketing is something that we advise our clients to pursue. We believe that each company should develop their own engaging podcast, and we are able to help company’s to do this. We offer our services at every step of the podcast’s journey, because we think that a podcast truly shines a professional light on a company. In fact, we have our own podcast – The Johny Pach Show. This show covers real estate opportunities, investment, marketing & lead generation, and spiritual wellbeing.
With marketing being an ever-changing discipline, we think it is always vital to keep an eye out for the latest trends. As of late, podcast marketing has been a popular thing, and we are sure that it will develop alongside many other new and innovative marketing methods. If I had to give one piece of advice to anyone working in marketing, it would be to have fun. This is the best way to generate good leads, create a good culture, and design a company for the future!