PPC Lead Generation

At NXT Generation, we view PPC Lead Generation, at its core, as our way of making leads come looking for you. PPC stands for pay per click and uses Google and Bing advertisements to direct potential customers straight into your inbox. We have been delivering pay-per-lead campaigns to our clients for over 2 years. We work closely with Google and Bing to create and optimize campaigns based on your business needs, to deliver the highest quality leads, and to ensure you're seeing a true return on your investment. We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals.

Our IT experts have years of experience with Google and Bing optimisation, which means that we can reach out to a very specific demographic of customer. After the potential customer has read a little about your product, they can request more information. As soon as they do, their name, telephone number and email address will be sent directly into your inbox within seconds of them filling in the boxes online. This allows you to contact the customer very quickly without any delay.

Scope of Services

Strategy

For the PPC lead generation process to be smooth, you need a comprehensive digital customer acquisition strategy that utilises the insights generated from our in-depth research and is grounded in proven consumer behaviour and marketing fundamentals. We will provide you with a comprehensive PPC strategy along with the results and techniques used for this campaign upon compilation.

No brand, product, industry, or campaign is the same. We recognise this and work accordingly to ensure you reach your goals. We also measure the effectiveness of our campaign against those goals with meaningful KPIs.

Campaign Setup

Ad Groups

Your campaign will be divided into specific ad groups, thereby allowing for the best possible optimization between different product categories, demographics and geographic locations targeted by the campaign.

Text Ad Development

Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye. We do so by using the best practices and features, including sitelinks, call extensions and more!

Keywords

We have performed advanced keyword research around different investment categories and have been able to uncover the keywords that perform the best on our campaigns. From doing this, we have also determined exactly which terms and phrases your customers are searching for.

Landing Pages

We have a range of landing pages setup and optimized to ensure the highest lead and sale conversions. Having the right landing pages is a key part of a successful campaign. We will split test landing pages throughout the campaign to maximize conversions. The better your landing page, the higher quality score your ads will have, and the more conversions you will see!

Lead Delivery

Reporting & Delivery

A common question we get – How will I get the leads? The answer is simple: We set up your own lead management portal. This enables you to download your leads and view your leads in real time. We can provide you daily, weekly or monthly reports. We can also setup real-time lead delivery, so you can follow up with your leads while they are still hot!