Social media has become a gold mine for generating leads. People spend large amounts of time on various media platforms – Facebook, Twitter and Instagram (to name a few) – therefore, these platforms are the perfect places to attract the attention of your desired audience. We at NXT Generation use Facebook as a tool to target our audiences and, with the help of Carve Production, we are able to generate top quality leads. It is is important, however, to have a strategy that will enable your brand to receive optimum attention from your desired audience. Let’s explore the best way to produce top quality leads according to some of the worlds best business brains.

The first thing that you’ve got to do is create content (and lots of it). That’s the only way that you are going to attract attention from the 2.23 billion Facebook users, or the 1 billion Instagram users. Gary Vaynerchuk and Grant Cardone both agree on this principle, since it allows people to gain an insight into the awesome stuff that you are offering. Next, it may be worth collaborating with other people. Cardone advocates this method, because it allows you to attract interest from a wide variety of audiences, therefore enabling you to generate new leads. Once you have created your content you need to get it shared. This is the best way to attract attention from your desired audience. On Facebook the like and share buttons are seen about 10 million times a day, so if you can encourage sharing you are more likely to generate the leads that you want.

By committing to the three principles – creating content, collaborating, and encouraging sharing – you are very likely to create awareness of your brand. Thus, you will give yourself the best possible chance to generate the leads that you want!