Tag: virtual reality

A big technological change in marketing and advertising!

Marketing Technology 

The development of virtual reality has, and will continue to have, a profound effect on the world of marketing. Virtual reality has allowed consumers to have a personal (yet artificially simulated) experience of those products which they are potentially going to purchase, thereby giving them a better understanding of what said products are like. This could be seen in the housing market, for example, since consumers have the ability to take virtual tours of properties which they may desire to purchase. In the future the same could be said for a whole multitude of industries. 

There are a number of benefits which have arisen thanks to virtual reality and “smart technology”. The single-most important thing is that consumers can have easier access to goods and services which they potentially want to use or buy. This easier access makes consumers far more likely to return to those firms who offer it, therefore it is recommended that firm-owners look into the possibility of implementing virtual reality – or other such methods of “smart technology” such as Alexa – into their marketing strategies. Moreover, VR (and other such augmented reality systems) allow international clients to experience the services that you and your firm may be offering. It is wise, therefore, to explore the realms of virtual reality if you are looking to attract the attention of international clients in an efficient, yet effective, manner. 

In sum, the benefits of virtual reality are enormous. It allows for efficient marketing strategies which can access a wide range of potential clients. It is, therefore, something which we at NXT Generation recommend, if you are looking to grow your business. 



Social media is a GOLD MINE! when it comes to generating quality leads!

Social media is a GOLD MINE! when it comes to generating quality leads!

Social media has become a gold mine for generating leads. People spend large amounts of time on various media platforms – Facebook, Twitter and Instagram (to name a few) – therefore, these platforms are the perfect places to attract the attention of your desired audience. We at NXT Generation use Facebook as a tool to target our audiences and, with the help of Carve Production, we are able to generate top quality leads. It is is important, however, to have a strategy that will enable your brand to receive optimum attention from your desired audience. Let’s explore the best way to produce top quality leads according to some of the worlds best business brains.

The first thing that you’ve got to do is create content (and lots of it). That’s the only way that you are going to attract attention from the 2.23 billion Facebook users, or the 1 billion Instagram users. Gary Vaynerchuk and Grant Cardone both agree on this principle, since it allows people to gain an insight into the awesome stuff that you are offering. Next, it may be worth collaborating with other people. Cardone advocates this method, because it allows you to attract interest from a wide variety of audiences, therefore enabling you to generate new leads. Once you have created your content you need to get it shared. This is the best way to attract attention from your desired audience. On Facebook the like and share buttons are seen about 10 million times a day, so if you can encourage sharing you are more likely to generate the leads that you want.

By committing to the three principles – creating content, collaborating, and encouraging sharing – you are very likely to create awareness of your brand. Thus, you will give yourself the best possible chance to generate the leads that you want!

We are creating immersive 360 video content for our clients!

We are creating immersive 360 video content for our clients!

360-degree video is growing as a tool for marketing campaigns because it allows clients to immerse themselves within the experience rather than being a passive viewer. By doing so, firms produce a real experience that their consumers cannot ignore- they are able to empathise and emote with what they are seeing. We at NXT Generation are working hard with Carve Productions to create immersive high quality videos for our clients. Thus, we would like to explore the world of 360 video marketing.

Large firms such as Facebook, Youtube and Google have all taken a leap into making 360-degree videos. By doing so, they allow their viewers to see the video from all angles simply by swiping around the screen or by tilting their device in a different direction. Simple, yet effective, this strategy allows their clients to be fully involved in their experience, therefore increasing their active awareness of the thing that they are seeing.

The production of these videos is relatively simple; all it requires is a device that can film 360 degrees, or multiple cameras to film each area. The Ricoh Theta S, for example, is a device that allows one to record high quality 360-degree videos. It is relatively well-priced in comparison to most recording devices, hence making it an excellent option.

NXT Generation are at the forefront of marketing technology, which allows us to offer a wide variety of experiences to our clients. 360-degree videos are just one of the many marketing strategies that we are able to implement.

Please check out what we have been up to here – https://youtu.be/qHvHPdRJ4PU

For more information please drop us an email info@wearenxtgeneration.com

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