Human beings are well-known for their interest in aesthetics. We are often concerned with how things look and are renowned for favoring something that looks good. More often than not, if we deem something unpleasant to look at, we end up disliking it. Though this phenomenon exists among all humans, few understand why it occurs. It is, nonetheless, important for marketing enthusiasts to understand this, because it will affect their future strategies. Let us, therefore, briefly explore the science of design by looking at website and logo creation.

When it comes to designing your website or logo, you will want to remember this acronym – ARMM. This acronym stands for attention, response, meaning, and memory. Each letter of the acronym encapsulates what your website or logo design should be like. Firstly, your design should catch the attention of the audience. In doing so, you are more likely to attract more consumers, which’ll help you to grow. Once you’ve caught a consumer’s attention, your design ought to evoke a desired emotional response within a consumer. By doing so, your logo or website will hold a special place within the consumer’s mind (and heart)!


If you succeed in getting an emotional response, the next thing you’ll want is for the consumer to understand the meaning of your brand. This is quite a tricky thing to do, but you must try to ensure that the design of the logo reflects your company image. More often than not, you’ll want the logo to reflect your company’s creative, sleek, and relaxed nature. If you do this, you ought to be able to complete the final piece of the acronym – you’ll stick in the consumer’s memory!