COVID-19 has had a major impact upon many people’s lives. The virus has forced many countries into lockdown, which has meant that many people are unable to work. People within the marketing industry can, however, operate from home. This is a key time for those within the marketing industry because there are signs of growth within the industry. It is vital, therefore, for marketing companies to keep up to date, so that they can capitalise upon any opportunities for business. Let us briefly, therefore, explore the ways in which the marketing industry has changed during this global pandemic.
Firstly, lead generation has increased. This is because investors have more time to talk to companies, see television advertisements, and read online marketing campaigns. They are, therefore, more likely to want to invest. Business is particularly strong for the sector of alternative investment. In particular, investments into wine, gold, and art are on the rise. As it stands, they all have an entry-level of £5,000, which makes it more expensive for people to obtain quality leads, but it seems to be worth the price!
Moreover, email marketing and voice qualified leads are performing really well. The former is allowing companies to gain more exposure to a more diversified audience. In addition, the latter is allowing businesses to grow in a sustainable manner. It seems fair to conclude, therefore, that marketing companies ought to do their best to capitalise on these opportunities. Be thorough, be confident, and be clear – this will allow you to succeed during these unprecedented times!