Video Marketing Lead Generation

Why Video Marketing?

Video marketing is a very unique tool in and of itself. Before video marketing, you could not grow your audience with genuinely interested people whilst simultaneously tracking sales and investment returns. With video marketing, however, anything is possible. It has really changed the game.

Traditional marketing (PPC & email marketing) has always relied on contacting as many people as you possibly can, often through a cold approach, in the hope that a small percentage of them will want to buy. Of course, traditional marketing has its benefits, but with competition increase like never before, video marketing is the way forward. With video marketing, you can create engaging and immersive content to promote your brand in a focused manner, thereby allowing you to stay a step ahead.

Should I use social media to generate leads?

Our approach is simple: understand your brand’s message and relay that message through a series of short videos that are tailored to your demographic. A great way of relaying your message to your specific audience is through social media, because it allows you to showcase many different products and services. Furthermore, video advertising through social media allows you to split test your products against each other. After the testing, you can spend your budget on the better received goods, thus increasing the return on your investment. All of this is possible whilst carrying out extensive competitor analysis to ensure you are offering something unique.

Anyone who is even slightly interested will engage with the social media promotion by watching the video, liking it, sharing it, or commenting on it. They may even follow through with the promotion’s call-to-action. That could lead to a visit to your website, a direct purchase or a request to be contacted by you. In a sense, this process is capable of creating a warm lead for your sales team due to the powers of social media.

How much does video marketing cost?

Instead of using a huge marketing budget to reach as many people as possible, we look to create a number of niche, engaged audiences for your company. This allows us to test each audience with your product before committing to a large spend or campaign. In some cases a direct sale or lead can cost as little as £10. Our campaigns have seen a successful £30 lead generate a £125,000 sale.

As people engage with the ad, we’re able to re-target them through a video marketing funnel (depending on the action they take). If they watch an entire video but do not visit the website or take any further action, they may need a much shorter video telling them exactly what they need to do (visit the website to find out more information), or a video that gives them a direct buying call-to-action. Either way, once they’ve engaged, they become part of your advertising audience. The more data we build, the more concise the adverts become and the less you have to spend to engage with them.

The Steps

CONTENT MARKETING – Create content that focuses on your product and services. This content includes: animated videos, motion graphics and edited screen records which act as a teaser for the full digital version.

SOCIAL MARKETING – Produce content for a campaign that goes to a targeted audience organically. Create a look-a-like audience through our top HNW investor email lists in specific locations.

LEAD GENERATION – Drive the targeted audience to the call-to-action adverts to generate interest, retargeting and leads.

SOCIAL DATABASE – Begin to create a new database from social leads only.