Why use Illustration and infographics? The human brain can visualise images better than text, in fact we process visuals 60,000 times faster. Using an illustration or infogaphic allows businesses to tell a story quickly, they can be easily shareable or social media and have the added bonus that if the data is high quality and the story is good enough then bloggers and journalist will actual link to the content from their websites.
Almost 50% of your brain is involved with visual processing and 70% of all your sensory receptors are in your eyes, for example a road sign of falling rocks is immediately associated, but to explain the same in text takes far longer.
This can have the same affect with your sales message.
How we design illustrations and infographics
We firstly need to understand the end goal, is it to convey a sales message, simplify the flow of information, take complex data and make it readable or even tell a story, we then gather all the data and create an initial wire frame of how it will flow from start to finish. Once this is in place we start to put visuals next to the data, this may be images, graphic or graphs and data-sets.
How much do they cost?
The cost can vary a lot depending on the end goal, simply infographic’s can cost around £300 and are typically delivered over a 48 hour period, whilst other require detailed research and can cost up to £1500 and typical are delivered within 1-3 weeks.
If you require an illustration for your project, please drop us a line info@wearenxtgeneration.com
Please see examples of our work below ..
Geocon Site Investigations
An infographic used as a content piece for a geological company showing the worlds deepest holes, this piece was used to generate press and social shares.
